Facebook advertisers access numerous ways to reach and connect with their target audience. One option is to utilize Facebook Lookalike Audiences.
Lookalike Audiences are a segmentation tool on Facebook useful for finding customers whose interests and demographics are similar to your existing customers or followers. This targeting strategy is easy to implement, which makes it a very powerful marketing tool.
Much like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences,” with Facebook Lookalike Audiences, you can choose which demographics or features you want to target.
Facebook accesses its vast base of customer data to help you find the most qualified users you might not have been able to reach before. As part of your overall Facebook marketing strategy, this process helps to ensure you’re optimizing your reach, reducing your ad spend and improving the cost of acquisition for new leads.
The size and scope of your lookalike audiences will be defined during the creation process. Although it’s tempting to try and reach as many people as possible, remember that smaller, more niche audiences often deliver the best results. Facebook recommends sticking to groups of between 1,000 and 50,000 people.
If you already have a customer list, you can use this to target people with similar characteristics, or simply use data from your Facebook Audience Insights Report within Vista Social.
stronger relationships on social
Vista Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management with easy-to-use features like publishing, engagement, reviews, reports and listening.