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AI for content marketing refers to integrating artificial intelligence technologies into the content creation and distribution process.
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Facebook advertisers access numerous ways to reach and connect with their target audience. One option is to utilize Facebook Lookalike Audiences.
Lookalike Audiences are a segmentation tool on Facebook useful for finding customers whose interests and demographics are similar to your existing customers or followers. This targeting strategy is easy to implement, which makes it a very powerful marketing tool.
Much like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences,” with Facebook Lookalike Audiences, you can decide which demographics or features you want to target.
Facebook accesses its vast base of customer data to help you find the most relevant users you might not have been able to reach before. As part of your overall Facebook marketing strategy, this process helps to ensure you’re optimizing your reach, reducing your ad spend, and improving the cost of acquisition for new leads.
The volume and scope of your lookalike audiences will be defined during the creation process. Although it’s tempting to try and reach as big of an audience as possible, remember that more curated, niche audiences often deliver the best results. Facebook recommends sticking to groups of between 1,000 and 50,000 people.
If you already have a customer list, you can use this to target people with similar characteristics, or simply use data from your Facebook Audience Insights Report within Vista Social.
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