A Facebook Boost Post is a type of paid advertisement on Facebook promoting an existing post from a business page. Facebook Boost Posts amplify the reach of your content to appear to a wider range of your target audience outside of people who already follow your page. A Boost Post is different from a regular Facebook ad as Boost Posts are more limited in certain customized settings like ad placement and audience targeting.
When choosing which posts to promote, brands can select posts that have high engagement to encourage even more interactions, feature a popular product or service and boost a landing page for greater monetization or traffic.
You can customize your Facebook Boost Post to show to a specific audience and control your daily budget without going through the Facebook Ads Manager, which is typically used for regular Facebook ads.
There is a second way to boost a post by going to the Facebook Insights tab, scroll to “Your 5 Most Recent Posts” section and under the “Promote” column, click on the “Boost Post” button next to the post you want to amplify.
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