A brand style guide, also known as a brand guide or brand book, is a document that outlines the visual and stylistic elements of a brand.
A brand style guide ensures there is consistency and cohesiveness in a brand’s messaging and visual identity. It provides guidelines on how the brand should be presented across all media types, including print, digital, and social media.
Brand books are important for building brand recognition and trust with consumers. It also helps to ensure that all marketing and branding efforts are aligned with the brand’s core values and messaging.
A brand style guide typically includes the following elements:
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