There are currently over 4 billion social media users worldwide and this number is growing, according to the industry reporting site, Datareportal. This is a huge market and one that any business would want to take advantage of. The potential to access this market lies in your ability to break through the noise and capture your segment with great content. It’s a complex game, but the right person can do this with ease.
You need to take into account the industry you are in, the market you are targeting, your brand personality and your objectives for your business, when considering who to hire as your social media manager. The person must understand your industry, gel with your audience, suit your brand and be able to deliver on objectives.
A social media manager (SMM) is responsible for managing social media accounts. Their main role is to post content, listen to the audience and respond in the best possible way. They have to ensure the social media strategy is aligned with the overall marketing strategy and achieves objectives. They have to curate and nurture the brand in the public space.
As part of a large organization the SMM may manage a team of content creators, data analysts, paid specialists and more.
In a smaller organization there may only be one person in the social media team, and so they will have to wear all hats or outsource some aspects, like content creation for example. Starting out small is nothing to be ashamed of, this great article tells the story of 7 thriving businesses that started off small and grew through social media.
One of the qualities a SMM must have is the ability to be responsive. Listening to what the audience is saying is very important as things can get out of hand very quickly and so must be well managed. Vista Social provides great social media listening features that can monitor when your business or industry is mentioned on social networks and alert you. This would enable your SMM to respond timeously and ensure your brand’s reputation is kept intact.
If you really want to up your socials game you need a professional to help you. As with anything, knowledge and experience prevails and you want these on your side. A great SMM knows all the tricks of the trade and can show you them. If you are spending money on your campaigns you want to get the best ROI you can.
A few of the qualities you are looking for are:
Vista Social provides great reporting tools to help with analytics and reporting. This is a vital part of your social media strategy and the right help can make all the difference. You need proof that your campaigns are working and you need to see the ROI you were aiming for when you developed your budget.
You have many things to do.
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