LinkedIn PDF Carousels: A Comprehensive Guide with Vista Social

Updated on November 2, 2023

6 min to read

Marketing @ Vista Social

Published June 28, 2023

LinkedIn PDF Carousels: A Comprehensive Guide with Vista Social
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Ready to embrace the power of LinkedIn PDF carousels to boost your content game?

ICYMI, LinkedIn has removed native carousels of photos and videos – making LinkedIn PDF carousels as the ultimate workaround. 🚨

Now, thanks to Vista Social’s new feature, scheduling these PDF carousels has never been easier.

In this blog, we’ll explore what a LinkedIn PDF carousel is, why it matters for your content strategy, and how to leverage this innovative feature using Vista Social’s publishing tool.

So buckle up and get ready to expand your LinkedIn horizon like never before! 🀠

Did you know that Vista Social is one of the only tools that supports document auto publishing? Try it out today! βœ¨

Table of contents

The LinkedIn PDF Carousel: A New Content Frontier

Change is in the air for LinkedIn. Say hello to the LinkedIn PDF carousel, an exciting game-changer that’s here to stay.

What’s the story behind it? LinkedIn’s recent removal of native carousels for photos and videos. That’s where PDF carousels swoop in as the new power player.

The LinkedIn PDF carousel is your golden ticket to sharing multi-page PDFs in a single LinkedIn post. πŸ†

Think of it as a new stage for your content: step-by-step tutorials, mini e-books, industry reports, or visual storytelling sequences. It’s all about engaging your audience, but on a deeper, more interactive level.

Picture this: you’ve penned a comprehensive industry report. With the LinkedIn PDF carousel, you can share your insights directly on your followers’ feeds!


No more navigating away from the platform. It’s all about serving up rich, immersive content right where your audience is.

And it gets better. Consider LinkedIn’s recent algorithm shift – it’s all about highlighting expert knowledge and advice (more on that below).

So, your in-depth PDF carousel content? That positions you as a thought leader, turning the spotlight on your expert insights.

Now, that’s a win for your professional community and your engagement rates! ✨

The LinkedIn Algorithm Update June 2023: Harnessing the Power of PDF Carousel

Here’s why the buzz around the LinkedIn PDF Carousel is growing, and its pivotal role in your strategy:

  • First-Degree Connections: The 2023 algorithm update values your first-degree connections. With Vista Social’s PDF Carousel feature, you can cater to this shift. It lets you serve high-value content straight to your direct network.
  • Spotlight on Expertise: Expert knowledge now takes center stage in LinkedIn’s updated algorithm. The PDF Carousel becomes an essential tool here. It helps showcase your proficiency by delivering content rich in insights.
  • Fight Against Non-Professional Content: LinkedIn is taking a firm stand against non-professional content. Here, the PDF Carousel shines as an inherently professional tool. It effectively counters the influx of non-professional content.

With Vista Social’s LinkedIn PDF Carousel scheduling feature, you can take these benefits further. Not only can you create and schedule high-value carousels, but you also ensure they reach the right audience.

How does Vista Social help?

  • Personalized Approach: Tag personal accounts using Vista Social. You can even use organic post targeting for a more personalized reach.
  • Controlled Delivery: Want to target a particular language or location? No problem. With Vista Social, you control where and how your content gets delivered.
  • Exclusivity: Vista Social is one of the only tools offering LinkedIn PDF Carousel scheduling, providing an unrivaled edge to your LinkedIn strategy.

The LinkedIn PDF Carousel, therefore, isn’t just another feature. It’s a secret weapon for your LinkedIn success.

Especially when used with Vista Social, it aligns with LinkedIn’s algorithm changes and provides strategic benefits.

Now that’s a tool worth adding to your LinkedIn strategy map!

Creating and Scheduling Your LinkedIn PDF Carousels with Vista Social

Vista Social, the platform trusted by thousands of businesses, agencies, and creators, is now your go-to tool for scheduling LinkedIn PDF carousels in 2023. Follow these easy steps to get started:

Step #1: Connect Your LinkedIn Profile

Create a Vista Social account or sign in from your desktop. Head to the main dashboard and click the plus sign (‘+ Quick Add’) at the bottom of the menu bar.

Choose ‘Add Social Profile’, then select LinkedIn. And voila! Your LinkedIn Page is seamlessly integrated into Vista Social, ready for content planning and scheduling.

Step #2: Create Your LinkedIn PDF Carousel Post

Easily start the scheduling process by clicking the ‘Create’ icon, then opt for ‘New Post‘. Ensure to select LinkedIn from the list of social profiles, setting the stage for your next dynamic carousel.

Step #3: Upload Your Document

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Click on the document icon and upload the PDF you want to include in your LinkedIn carousel. Vista Social supports multiple file types, including PDF, PPT, PPTX, DOC, and DOCX.

Step #4: Craft the Perfect Caption

Take advantage of Vista Social’s AI Caption Generator for those days when inspiration seems elusive. Once you’ve drafted the right caption, don’t forget to add targeted hashtags for enhanced visibility and organic reach.

Step #5 (Optional): Personalize Your Post

To add a personal touch, tag individual LinkedIn accounts in your scheduled posts. Make your messages more personal, helping to foster engagement and drive meaningful conversations.

And psst…tagging personal accounts is a feature exclusive to Vista Social! Try it out here. πŸ”₯

Step #6 (Optional): Use Organic Post Targeting

With Vista Social’s organic post targeting feature, make sure your content is hyper-personalized by language or location. This ensures that your content reaches the right audiences at the right time, maximizing its impact.

Step #7: Schedule and Publish

With Vista Social, you don’t need to guess when your audience is most active! Select ‘Best Time to Post‘, a feature that analyzes your audience activity and engagement patterns to determine the ideal time for publishing your post.

Once you’ve set the date and time, click ‘Schedule’, and let Vista Social take care of the publishing process. Your PDF carousel will appear on your LinkedIn Page at the time your audience is most likely to engage, increasing the visibility and impact of your post.

Remember, Vista Social is not just a tool, it’s your social media BFF, ready to revolutionize your LinkedIn strategy! πŸ’™βœ¨

Best Practices for a Successful LinkedIn PDF Carousel

So you’re ready to ride the LinkedIn PDF Carousel wave. But how do you ensure your carousel doesn’t just go round in circles? Here are our top tips for creating a winning LinkedIn PDF Carousel.

#1: Quality over Quantity

First and foremost, fill your PDFs with value. LinkedIn’s algorithm loves expert knowledge, so make your carousels count. Packed with insights? Perfect. Full of thought-provoking ideas? Even better.

#2: Up Your Visual Game

Your PDF Carousel isn’t just words on a page – it’s a visual opportunity. Think bold infographics, engaging charts, or relevant images.

Psst, with Vista Social’s Canva integration you can easily design and create professional, eye-catching visuals right in the dashboard. Give it a whirl today!

#3: Vista Social’s Magic Touch

Schedule your LinkedIn PDF Carousel with Vista Social, tag personal accounts, and tap into our organic post targeting. Be in control, ensuring your content reaches the right audience, at the right time.

#4: Engagement is Key

Don’t forget the ‘social’ in social media. Respond to comments, invite discussion, and interact with your network. It’s about building relationships and sparking meaningful conversations.

FYI: Tired of responding the same thing over and over to repetitive messages? Find out about our AI response generator & saved responses tool! πŸ€–

#5: Play Around

Even though LinkedIn’s native carousel option is no more, your PDF Carousel can fill the gap. Create multi-page content that tells a story or provides a step-by-step guide.

#6: Stay Professional

LinkedIn is a professional platform, so keep your content relevant and on-brand.

Now that you’re equipped with the best practices, are you ready to revolutionize your LinkedIn strategy with the PDF Carousel?

With Vista Social’s powerful scheduling features and LinkedIn’s new algorithm, you’re set for success. Start your free trial with Vista Social today!

So… Why Choose Vista Social as Your LinkedIn PDF Carousel Scheduler?

When choosing the ultimate LinkedIn PDF Carousel scheduler, it’s essential to consider which features cater to your specific needs.

With Vista Social’s paid plans, you can:

  • Automatically publish LinkedIn PDF Carousels
  • Upload unlimited PDFs to your Media Library
  • Use the AI idea generation tool
  • Preview your posts before publishing
  • Target your LinkedIn posts by geography or language
  • Tag personal LinkedIn accounts in scheduled posts
  • Access to LinkedIn Analytics to monitor your performance
  • And more!

So, what are you waiting for? Dive into the world of LinkedIn with Vista Social and schedule your PDF Carousels today. πŸŽ‰

About the Author

Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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