Feb 8, 2023
2 min to read
Head of Marketing @ Vista Social
This just in, Instagram Gifts for Reels is officially here! 🤩 Now, creators across the U.S. can access new monetization Reels tipping and gifts!
With the rise of the creator economy comes new ways for followers to provide monetary support in the form of themed virtual gifts.
So, how are Gifts different than Badges? And what does this mean for creators and brands?
Keep reading to get all the details! 🔥
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Instagram Gifts can be purchased by fans to send to their favorite creators to show their support through monetary tips and gifts.
Followers can purchase Gifts in the form of stars, which are then given to the creator through a revenue share from their Reels. ⭐️
The payout from the received IG Gifts will be on a monthly basis equal to $.01 USD for every star given from followers.
Instagram Gifts is a new feature that allows U.S.-based creator to monetize their Reels content. Here’s how to turn on IG Gifts for Reels:
Now your followers can send their appreciation for your reels with Instagram Gifts.
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Creators can get paid for Instagram Gifts by setting up a payout account on the app.
You can view and manage your Instagram Gift payouts in your Professional Dashboard > Your Tools > Gifts > Payout Account.
It’s worth mentioning that IG will only send payment when the total amount reaches $100 USD.
Of course, with the issue of bots, if suspicious or fraudulent activity is detected, payouts could be delayed.
And, if you remember from Elon’s tweet, mobile platforms such as Apple take a 30% in-app purchase fee.
Did you know Apple puts a secret 30% tax on everything you buy through their App Store? https://t.co/LGkPZ4EYcz— Elon Musk (@elonmusk) November 28, 2022
So, stars that are purchased in-app, in addition to the revenue share, a portion of the stars pack price also goes to the mobile platform (Apple for iOS and Google for Android).
Stars are currently selling for $0.99 for a pack of 45 and go up! But Instagram Gifts can be purchased directly within the IG app for $2.99 for 140 Stars or $5.99 for 300.
Instagram badges let you earn money when you go Live, whereas Instagram Gifts are Reels-only for the time being.
Instagram from revenue share on Badges is currently at 0%. Google and Apple collect 30% in fees for in-app purchases.
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