How to Manage Multiple Social Media Accounts [2024]

Is it possible to manage multiple social media profiles without going insane?

And by ‘multiple,’ we’re not just talking about 3 – 5 profiles; think 50+ or so—hundreds, even! 😱

Just thinking about it is overwhelming, isn’t it?

After all, managing even a handful of profiles can be a total nightmare if you don’t have a clear system in place.

You need to stay on top of.

• Content creation
• Scheduling and publishing
• Audience engagements
• Data analysis and reports
• And the list goes on…

To help you streamline your process of managing multiple social media profiles and for better client management; we came up with concrete tips and tools, used by seasoned marketers, so you can stay on track and thrive in your social media game!

Content creation

Content creation takes time. After all, you need to generate engaging ideas, write captions, create graphics, mine for high-visibility keywords, and more.

An effective tactic for rapidly producing content is known as task batching.

Task batching is a method of grouping similar tasks so you can concentrate better and achieve a state of flow, which improves the quality and quantity of your output.

For example, rather than tackling social media content creation, post promotion, and report generation all in a single day, you could dedicate one entire day exclusively to content creation, the next to content promotion, and another to generating reports.

Task batching works because it eliminates the mental gymnastics that come with doing different types of tasks all at once. It’s proven that mental shifts can cost as much as 40% of someone’s productivity time, and so you become more productive when you do one type of task in a hyper-targeted way.

Another effective approach is to leverage AI to create social media content.

Vista Social’s AI assistant, for example, allows you to produce compelling social media captions in bulk, effortlessly. Simply type in your prompts and then click the Generate caption button.

Here’s an example.

As you can see, the caption generated has a clever and innovative tone of voice, because who wants to marinate in mediocrity?

The best part is that you can create more variations of the caption by simply clicking the same Generate caption button again.

Talk about producing high content volume at scale!

Before doing so, however, indicate in your prompt which social media platform the caption will be posted, so the overall message resonates with your audiences even better.

Include a prompt such as, ‘Write the caption to align with the algorithms and user preferences of (mention specific social media platforms, like Instagram or Facebook).’ This ensures the generated caption meshes well with the chosen social media site.

Bonus tip: Be as descriptive as possible with your prompts. Include your target audience, the tone of the caption you want generated, etc. The more details you add to your prompts, the better the creative copy it produces.

Scheduling and publishing

The best way to streamline your social media scheduling and publishing workflows is with a reliable social media management tool.

Vista Social empowers you to effortlessly plan, schedule, and publish your clients’ content across Instagram, Facebook, Pinterest, TikTok, Snapchat, YouTube, and various other social media platforms. We are made for the social media of today, and operate with a deep-integrations mindset!

The platform’s Publisher feature lets you connect your clients’ social profiles, create and customize the posts, and set an optimal posting schedule for maximum engagement.

You can also play around with different formats and templates. For example, you can specify whether you want to publish a single image or carousel post.

Important note: In Instagram, carousel posts refer to multiple photos in an IG feed post and not carousel ads in Instagram Reels.

You can add captions, hashtags, and links, tag other users, places, and products (for Instagram posts), and set a specific audience for the posts based on demographics.

The Publisher includes other handy tools to speed up creating your clients’ posts, such as:

• A media library to keep all your clients’ videos, photos, and User-Generated Content (UGC) in one place. (UGC and other media are available for you to search from within the platform and use to supplement your clients’ posts.) 
• Drafts and approval workflows for efficient client review and approval.
• A hashtag tool to instantly generate trending and popular hashtags for your clients’ scheduled posts. 
• A content calendar for easy content planning, development, and management. 

After creating and customizing your clients’ posts, you can set a schedule for auto-publishing.

The best part? Vista Social will suggest optimal posting times based on engagement data.

The social media management tool also lets you add posts to a queue and schedule them in bulk, because when you have multiple clients to manage, operating with speed is critical.

Vista Social’s publishing and scheduling tools save you a lot of time and effort, allowing for more efficient workflows.

Audience engagement

Data shows that 71% of consumers who have a positive experience with a brand on social media are likely to recommend it to their friends and family.

Positive brand experiences on social media are often via interactions and engagement.

However, cultivating an engaged audience takes more than creating funny posts or witty captions to get more likes, shares, and followers.

Your clients must interact with their followers and genuinely connect with them to ensure effective engagement and greater brand relatability.

But who has the time and energy to log into each of your clients’ social media accounts, go through all the messages and comments, and reply to each one?

NO ONE, unless you have eight hands—or a more realistic solution: a social media management platform with handy audience engagement tools.

Vista Social’s social media engagement feature is just what you need to scale your audience engagement efforts. The platform’s unified Social Inbox allows you to view and manage all your clients’ follower messages, comments, reviews and mentions from one centralized location. This way, you can stay on top of all your clients’ crucial audience interactions and engagement without leaving Vista Social.

With the Social Inbox, you can centralize all your clients’ connected profiles and networks into one stream. It simplifies tracking incoming messages and allows you to respond quickly. You can also label and organize messages for quick and easy access.

You can delete, like, or dislike messages, mark them as spam or acknowledged, archive them, save them to Favorites, and block users within the Social Inbox.

Managing audience engagement has never been easier with Vista Social.

Social listening

Knowing what other users say about your clients’ brands on social media gives you crucial insights that can fuel your content strategy and audience engagement efforts.

The approach has proved to be effective for many users, with data showing that almost 61% of businesses have social listening systems to monitor keyword mentions.

So, how do you ensure your social listening is efficient and effective?

Vista Social’s Social Media Listening feature incorporates social media listening and monitoring seamlessly into your clients’ content and engagement strategies. You can create a Listener for your clients’ connected social profiles and specify the keywords to include and exclude.

You’ll see all the Listeners you created, their status, and the number of profiles that mentioned the keywords in their posts. Click each listener to see the posts matching the associated keywords. 

You can also search for conversations by typing keywords in the search bar and replying to conversations with your listeners. Social listening can tell you whether your clients are making an impact on their audiences or getting caught up in any online fires.

Be better prepared for crisis management, and remember this quote from author Dave Willis…

“Don’t use social media to impress people; use it to impact people.” 

Making an impression is great but making an impact can help your clients better connect with their followers and build long-term relationships.

Data analysis and reporting

Understanding the performance of your clients’ content and engagement endeavors is essential for gauging success.

Like what American Author Erik Qualmad said…

“We don’t have a choice on whether we do social media, the question is how well we do it.” 

However, while tracking and analyzing your clients’ social media engagement and content performance is crucial, you can’t spend all your time on these tasks alone.

If you do, you’re unlikely to get anything else done since social media analysis and reporting require depth, from centralizing data sources to building comprehensive dashboards.

The solution? Leverage robust social media analytics and reporting tools.

Generating reports and analyzing your clients’ social media performance and engagement data should be simple, customizable, and even automated—and that’s what Vista Social provides.

The platform’s analytics feature lets you monitor performance and create reports for your clients’ social channels from a single intuitive dashboard.

The dashboard can give you a high-level view of your clients’ social profile and post performance based on key social media metrics such as audience and follower growth, total engagement, impressions, etc. With Vista Social, you can create custom report templates and customize the reports. You can also submit your reports via PDF and white-label them by adding brand logos and titles. This feature also offers report scheduling to automatically send the reports to all your clients for the ease of facilitating high-level visibility into success metrics.

It’s not just about the forest, but also the tree.

Vista Social allows you to view the performance of your posts at the click of a button, and dive deeper into types of content that are working vs not for your brand.

After your scheduled post is published, you can go to the content calendar and click it to view its statistics. 

You can see your impressions, reach, total saved, likes, and other figures depending on which social network the post was published on.

Important note: The stats are not real time and can be delayed by a few hours. However, Vista Social automatically syncs and refreshes the post’s data every five to six hours.

With these analytics and reports features, you can save a lot of time and effort, and you can quickly and easily generate reports and extract valuable insights.

You’ll have the insights you need and more time to track and enhance content performance and amplify and refine your clients’ social media content and engagement efforts. 

Managing reviews

Customer and follower reviews can make or break your clients’ social media presence and, in turn, their engagement, conversions, and sales.

Author and marketer Jonah Berger articulated this nicely when he said…

“Advertising brings in customers, but word-of-mouth brings in the best customers.” 

Reviews can even have more power to sway your clients’ target audiences into converting than ads and promotions. 

Data backs this, showing that 82% of B2C consumers find online reviews more authentic and influential than marketing claims. The catch is that going over each clients’ customer review can drain your time and energy. Fortunately, Vista Social’s Review Management feature can make the process hassle-free. The feature allows you to set timely notifications for new reviews via text, email, or in-app alerts so you don’t miss anything. Once you connect your clients’ social or review website profiles, you can view and respond to all their reviews from one platform.

You can find specific reviews for your clients’ linked profiles by typing keywords in the search bar, and youcan also view the reviews you haven’t replied to yet and sort them from newest to oldest (or vice versa).

Get the most from your clients’ reviews by using Vista Social’s reports to analyze review data, identify important reviews, understand trends, and share the reports. 

Generating conversions

Another crucial yet time-consuming aspect of social media marketing is helping your clients generate meaningful conversions.

The process can involve driving traffic from their social media profiles to their landing and product pages, capturing lead information, and booking appointments. Vista Social makes this more efficient with Vista Page, a beefed-up version of the typical link in bio tools.

Vista Page is more than a billboard containing all your clients’ relevant links—you can create multiple Vista Pages to turn them into landing and other conversion pages. You can turn Vista Pages into mini-websites that have everything potential customers need from your clients’ brands, from product information to payment options. 

Customize your Vista Page’s appearance, layout, and elements with a few clicks.

You can add blocks—from headers and image grid links to lead capture forms, embedded YouTube videos, and calendars for booking meetings. 

Plus, you can schedule posts to auto-publish on your clients’ Vista Pages. 

Vista Page brings together all your clients’ social media links, galleries, videos, and more for a seamless user experience and navigation. It’s a great way to drive social traffic to your clients’ landing pages and boost their online presence, increasing conversions and sales. 

Manage multiple social media accounts with ease

With the right tools and strategies, managing multiple social media accounts needn’t be a headache.

You can leverage AI to bolster your content creation workflows, use SMM tools to schedule posts for various social media profiles from a centralized place, leverage automation to generate reports, and so much more. These are the strategies seasoned social media marketers use to handle hundreds of social media profiles while maintaining productivity at scale.

If you’re currently struggling with managing multiple social media profiles for your clients, it’s about time you explore Vista Social.

Sign up for a Vista Social account for FREE today.