If you’re looking to improve your Instagram marketing strategy, it’s time to discover the top holiday Instagram captions for every industry to boost engagement and inspire action. A study by Rival IQ uncovered that the average engagement rate across all industries on Instagram is 1.60%. To put this into perspective, Twitter and Facebook see an average engagement rate of 0.09% and 0.048%. That’s a significant difference to prove just how engaging Instagram can be for brands.
Some marketers can get caught up in the creative since Instagram is tailored towards visuals. But Instagram captions are a key element for brands to engage with their audience and drive action. Simply throwing up some text and a couple of hashtags would limit your post’s potential to receive maximum engagement.
Planning your holiday captions ahead of time will make it easier for marketers to schedule posts and refocus that time back into their growth goals. And who doesn’t hate to have some extra downtime during the busiest time of year?
The Agency Vista team has your back and has put together a complete guide with examples of holiday captions for every industry on Instagram to boost your engagement! Let’s dive in.
As a marketer, you most likely are familiar with Instagram captions, but it doesn’t hurt to have a quick refresher on the details of Instagram captions. And, we’ll discuss the benefits of captions from an accessibility standpoint.
An Instagram caption is a functional part of a post, a written description or explanation of a photo. Instagram captions can include emojis, hashtags, geotags, or other users’ mentions. Here brands can provide that additional information and context behind their content.
For those that are hearing impaired, captions are a good opportunity to share extra details about the music or sounds in your video posts. Sound is often used to set the tone in videos, so explaining the use of sound in your captions can create a much richer experience for all of your viewers.
To succeed, you need to make sure that your content has the right message and that people see it at the right time. Therefore, it is worth starting with competent writing of the caption to the photo. An effective caption will add personality to your Instagram feed, align your pics with your brand, engage your audience, and call them to action.
When winter holidays are around the corner, we easily slip Christmas quotes into casual talks, binge on holiday sweets, and bring the great outdoors with a 12-foot Christmas tree into the living room. These magical holiday moments are transferred into brands’ Instagram accounts to share the festive mood with your audience.
From clever puns to winter quotes, the following cute captions will add extra oomph to your images and have your Instagram followers share your festive feelings and emotions. Note, the examples of winter captions below can accompany your business-related information to deliver the necessary message to the followers.
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Most Instagram users use the app from a smartphone, so few people will read a solid text with no formatting signs. Use emojis, numbering, bullet points, and paragraph division in the caption to make your text easier to read.
A good Instagram caption does not just attract subscribers’ attention—it encourages them to do something. Therefore, it is essential to add a call to action (CTA) to your photo description. You will notice the website traffic increase: the audience makes purchases, reads a new blog post, subscribes to the newsletter, and more. Use action verbs such as “tell”, “click”, “share”.
The values that your company carries are essential to clients. They will be especially pleased if you share their views and positions. A good Instagram photo caption “humanizes” your brand, helps subscribers establish a personal connection with your business. Show the audience that you share their values and interests, and do it as friendly as possible.
To keep in touch with subscribers, ask questions, or start discussions. Suggest mentioning friends in the comments (“mark a friend who would like the post”) and ask for feedback. Share the news of your industry and offer to exchange opinions about them. Instagram is still a social network, although it focuses on the visual component.
Instagram is a popular platform for contests, giveaways, and challenges. Users actively participate in them, so you almost do not have to fight for their attention in this type of post. However, you should make sure that the rules are simple, clear, and not misleading.
Since the rules are usually voluminous, use emojis and paragraph divisions to make the text easier to read. Do not forget to add a call to action and suggest tagging a friend.
By publishing user-generated content, you make the feed more personalized and show subscribers that their support is essential to you. Therefore, the caption should not be limited to only indicating the author of the photo.
Tag and thank the author, say a few words about the photo itself. Then, tell your followers why you think the image is unique, or describe your feelings when looking at it. Finally, invite subscribers to visit the author’s page.
Geolocation, as a function of some social networks, has not been an innovation for a long time and provides gadget users with information about the location of various objects. For example, with the help of geotags, potential customers can find out about the location of a store, tattoo studio, coffee shop, museum, or any other business object and get timely information about promotions, discounts, and bonus programs.
Even one hashtag will increase your Instagram engagement. However, if you add all 30 hashtags, subscribers’ activity will not get to 100%. Therefore, moderation in all things is the best policy.
If you think that long lines of hashtags resemble spam, put them in a comment. Find a group of hashtags to use regularly. Do not forget about branded hashtags — they must be unique to the store or marketing company. They make it easier for people to find brands.
Hopefully, these holiday captions for each industry and tips fit for any chilly occasion. Whether you use one of the captions from this article or create your own, sharing the Christmas spirit via your Instagram account is an excellent solution to boost your revenue this holiday season!
Prep, preview, and schedule your holiday social media posts using Vista Social – you can publish to Facebook pages and groups, Instagram business profiles, LinkedIn company pages, Reddit profiles, and YouTube, all from one easy-to-use desktop dashboard.
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