Free & Meaningful October Marketing Ideas for 2021

Updated on December 6, 2022

3 min to read

Content Writer

Published May 8, 2022

Free & Meaningful October Marketing Ideas for 2021
Share on Vista Social
Share on LinkedIn
Share on Twitter
Share on Facebook
Contentarrow icon
Share on Vista Social
Share on LinkedIn
Share on Twitter
Share on Facebook

October marketing has a wide variety of national days and weeks for your brand to celebrate. It’s the beginning of the last quarter so the words “fall” or “Halloween” usually come to mind. While these topics remain very effective to include in your content calendar, injecting other topics to convey emotions is much more ideal instead of filling your calendar with pumpkin-themed posts all throughout the month.

We have prepared a list of creative October marketing content ideas for you so you can plan ahead and start getting inspired!

Table of contents

Social Media Holidays for October 2021

  1. International Day of Older Persons #UNDOP (October 1)
  2. International Coffee Day #InternationalCoffeeDay (October 1)
  3. World Vegetarian Day #WorldVegetarianDay (October 1)
  4. World Smile Day #WorldSmileDay (October 1)
  5. International Day of Nonviolence #InternationalDayOfNonviolence (October 2)
  6. National Techies Day #TechiesDay (October 3)
  7. World Animal Day #WorldAnimalDay (October 4)
  8. National Taco Day #NationalTacoDay (October 4)
  9. World Habitat Day #WorldHabitatDay (October 4)
  10. World Teachers Day #WorldTeachersDay (October 5)
  11. World Mental Health Day #WorldMentalHeathDay (October 10)
  12. International Day of the Girl #DayOfTheGirl (October 11)
  13. World Sight Day #WorldSightDay (October 14)
  14. National Dessert Day #DessertDay (October 14)
  15. Global Handwashing Day #GlobalHandwashingDay (October 15)
  16. World Food Day #FoodDay (October 16)
  17. Bosses Day #BossesDay (October 16)
  18. International Day for the Eradication of Poverty #EndPoverty (October 17)
  19. World Statistics Day #StatisticsDay (October 20)

Creative October Marketing Ideas

1. Halloween

Halloween is the biggest holiday of the month and is one of the top annual holidays brands look forward to to promote their brand. Halloween is a big business–with 1 out of 2 Americans decorating their homes and 3 out of 10 preparing to attend a Halloween party each year, you can bet that by this time a lot of netizens are now cruising the social media space to find inspiration.

There’s a plethora of Halloween-themed content you can explore – from Halloween party food and costume ideas, home decor trends, Halloween-themed home office tips, spooky videos, and so much more!

October Marketing Ideas | Halloween
Source: Pinterest

Halloween Hashtag Suggestions:

  • #Halloween2021
  • #Spooktacular
  • #TrickorTreat

2. World Mental Health Day

October Marketing Ideas | World Mental Health Day
Source: @cultureclubpod

The pandemic has hit us hard not just our physical health but mental health as well. Because everyone is advised to stay indoors, the feeling of isolation, loss of income, and fear has triggered mental health conditions in a lot of people. It is now more than ever that we show support and compassion to those fighting their battles. Help raise the awareness so that more and more people break the stigma of mental health.

World Mental Health Day Hashtag Suggestions:

  • #WorldMentalHealthDay
  • #BreakTheStigma
  • #MentalHealthMatters

3. International Coffee Day

Brought to you by Try Vista Social for Free

Try Vista Social for Free

A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.

Get Started Now

Coffee is arguably the most loved beverage in the world. For coffee lovers, it represents more than just a morning drink. It’s a community, livelihood, tradition, and passion not just from the drinkers but from the brewers, baristas, and farmers all over the world. This 2021, the International Coffee Organization is launching “Coffee’s Next Generation,” a global initiative targeting talented and motivated young people and entrepreneurs in the coffee sector. Celebrate this day by sharing stories of hope, of change, and how to make a positive impact for the future in the coffee industry.

October Marketing Ideas | International Coffee Day
Source: @beautifuldestinations

International Coffee Day Hashtag Suggestions:

  • #InternationalCoffeeDay
  • #WorldCoffeeDay
  • #CoffeeLovers

4. National Dessert Day

In the midst of thousands of people dying of coronavirus, people could definitely use a feel-good post and get a sense of joy as they scroll through their social media feed. Enter National Dessert Day, the perfect day to post all things fun, colorful, and yummy!

Post your favorite dessert recipe, collaborate with a brand and throw a virtual pastry party, or simply post a gram-worthy homemade dessert! It’s the day of satisfying everyone’s sweet tooth, so make your post worth drooling over!

National Dessert Day example
Source: Hello Kitty

National Dessert Day Hashtag Suggestions:

  • #NationalDessertDay
  • #Dessertstagram
  • #PastryArt

5. Global Handwashing Day

Global Handwashing Day example

Global Handwashing Day is the perfect day to remind people about personal hygiene and its impact on our current situation. Brands need to come together by sharing information about proper handwashing and its effectiveness in stopping the virus. It is important that your audience knows that you support this advocacy to motivate and mobilize them to improve their handwashing habits.

Global Handwashing Day Hashtag Suggestions:

  • #GlobalHandwashingDay2021
  • #HandHygieneForAll
  • #ProtectYourself


We hope these creative October marketing ideas and examples will help you fill your content calendar this autumn season! Grab the most relevant marketing ideas from this article and generate buzz on social media. Make this month one to remember and say hello to business growth!

About the Author

Content Writer

Never Miss a Trend

Our newsletter is packed with the hottest posts and latest news in social media.

You have many things to do.

Let us help you with social media.

Use our free plan to build momentum for your social media presence.

Or skip ahead and try our paid plan to scale your social media efforts.

P.S. It will be a piece of cake 🍰 with Vista Social

Subscribe to our Newsletter!

to stay updated on the latest and greatest Social Media news

We promise not to spam you!