Plan, collaborate and publish social content.
Easily manage comments and messages with a unified social inbox.
Analyze social media performance and create reports
Discover social conversations to better inform marketing strategy.
Manage reviews across the sites that matter to your audience
by Anna Hughes
7 min to read
Instagram has been the square grid photo, lovely image forum on social media networks for the last several years. However, Instagram’s CEO, Adam Mosseri, declared in June 2021 that the social media platform has changed and no longer supports the photo and square photo-sharing features.
Most individuals feared that the familiar grid pattern would become obsolete. However, it was also a welcome relief and a positive development for several others. Growing numbers of Instagram users are using the platform’s video capabilities, so let us take a closer glimpse at the many video files it allows and the best ways to utilize them.
For those of us who want to see our favorite businesses and content creators in a more authentic light, just like Instagram grid photos, Instagram’s video choices are a great way to do it. Each day, 500 million individuals utilize Stories, and 70 percent of Instagram subscribers view them. Until the introduction of Instagram videos, there has been a growth of up to 80 percent rise in the platform’s time.
Video is an integral aspect of Instagram, based on the overwhelming number of individuals viewing, uploading, and engaging with the platform’s numerous video forms. Even though Instagram videos generate twice as much interaction as images, they are an excellent method for companies to relate with their customers and create a sense of community.
Once you are going across your feed, you will notice videos on your feed. This is because they are included in your personalized profile section in the same way grid photographs are.
The “play” button in the upper right area is a video on the feed, as indicated by the “play” button.
A time constraint of fifteen seconds was applied when the function launched (as Instagram’s initial attempt on videos). However, in today’s digital age, companies may generate lengthier movies that run up to a minute by filming and editing directly from their mobile devices.
The videos on your feed are a portion of your profile dashboard; therefore, they need to suit your brand or feed design if you expect to maintain the same visual identity. The following are also possible uses for feed videos:
Create a unique video experience with Instagram’s built-in tools, such as filters and GIFs.
A video may be added to your feed in the same manner as a picture. To submit a video, immediately press the “+” symbol at the highest point of the screen and select the video. Including a filter, adding a caption, and related hashtags is carried in a relatively easy pattern on Instagram.
Reels replicate TikTok’s rapid short-form video format. Thanks to the help of a variety of innovative tools, users may make 15-second films that include numerous footage and sounds. If you want to get even more exposure for your reels, you may now post them to your feed.
Visit Instagram’s “Explore” section, and you will notice a wide range of uses for reels, from joke films to business unpacking videos. They are an excellent fit for the following:
Click the “+” symbol in the uppermost right area and scroll down to the “Reels” section. You will be able to attach videos, sound, and effects on the left side. If you like, you may record it into the application directly.
Post your Reel to your account, your feed, and the Explore section if you would like once you are satisfied with it.
Instagram Stories are video clips of fifteen Seconds that expire once 24 hours elapses and may only be seen once. Instagram is renowned for making it difficult for businesses to connect with consumers and drive traffic to their websites, but these tools allow you to do just that.
It is possible to check who has seen your Stories, set up a chart to send questions to your followers.
No rule says Instagram Stories have to be brief bursts of information. However, Instagram has added Story Highlights, implying that your most popular Stories may now be saved and pinned directly above your profile. But to get the best out of stories, they should be immediate and have a goal, like:
Use the “+” button in the upper corner to expand the menu, then select “Stories.” A movie or picture from your photo stream or a live photo/video can then be chosen. Filters, GIFs, hand-drawn components, and functionality like Swipe Up, surveys, location feature on Instagram, and Question and Answer Discussions will subsequently be available to you. If you are unsure how to get started, choose an Instagram Stories theme.
Live broadcasts on Instagram are called “Instagram Live” videos. Even though they are only possible through mobile devices, live streams are an excellent method to interact with your audience on the go. With the opportunity to record Sixty minutes of the film and keep it for followers who weren’t online during the time of broadcast, Instagram Live is Instagram’s most lengthy video option.
Whenever your business is going through a hectic period, using Instagram Live is an excellent way of connecting with your fans. For example, “Going Live” could involve things like:
Once you have opened the Instagram Stories cam, scroll down to find the “Live” button. Discover the numbers of your followers that are available online at the time to send out a notification to the rest of them. Click the play tab when you are prepared to commence your Live.
It is possible to see viewers’ queries and add backdrops using your camera roll while applying filters during the process.
There is a connection between Instagram Stories and inside away. IGTV allows individuals to produce short movies that could accommodate your clogging up carefully selected feeds, whereas Stories are disposable slides of information that expire after 24 hours.
Instagram’s vision for IGTV was to create a micro-YouTube for producers to post videos on a routine basis. As a result, the following uses for IGTV are well suited:
Access your profile page by clicking on the “+” symbol in the upper right-hand corner. Next, choose IGTV from a list of video options that appear on the screen. After this, you will be able to either import movies using your camera roll or record new footage directly from the app itself. Once you are satisfied, click “publish,” A new section for IGTV videos will display on your account.
Instagram is the most popular and most successful social media platform in the world today. Undoubtedly, this platform has become one of the most sought out means for business advertisement and social media marketing. One must take advantage of the various features on this renowned platform, which is Instagram Video.
Try out VistaSocial today as it lets people post their content in different formats to instagram. Vista Social will automatically adjust the size of your media to ensure it is supported by Instagram. It automatically changes size to maintain aspect ratio while still being visible enough at higher resolutions than what an ordinary phone would allow.
With the help of this guide, you can ensure that you gain the basic knowledge of all the Instagram video formats that will help you promote your brand.
Subscribe to keep up with fresh news
and exciting updates
We promise not to spam you!