Best social media tools that every startup needs in 2022!

Updated on December 6, 2022

6 min to read

Content Writer

Published March 11, 2022

Best social media tools that every startup needs in 2022!
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You had a fantastic idea and have created a sustainable business plan around it, but getting the word to spin around about your products and services across the market and people might be arduous. You already know how significant social media is for raising brand awareness, generating more leads, and ultimately converting more customers. Today the entire world is in social media – at least 50% of it – if you want your product, service, or goal to reach the broadest possible audience, your company must be there as well.

In the digital age, having a strong social media presence is essential for startups. Social media management may be well time-consuming. It also comprises many responsibilities, from data-driven operations like tracking analytics to creative jobs like graphic design. Finding the proficiency to implement a rigid social media plan can be difficult, so one needs social media tools for assistance in today’s scenario.

So here in this blog we will be discussing the top tools that are of significance for a startup, it falls into three main categories:

  • Social Media Management. By establishing and monitoring engagement, branding, and marketing strategies, social media management assist their companies in capitalizing on the growing popularity of social media platforms. Vistas Social is one of its kind and the best in the market to help you accomplish this successfully.

  • Designs (Posters & Video Creation). Customers will want to buy from you instead of your competition if you use your designs effectively. A well-designed product or service that will stick out is a great way to set yourself apart from the competition. Design enhances the value of goods and services. Tools such as Canva, Lumen5, Unsplash, Animoto can create great designs and videos in this case to promote your products on Social media
  • Content Creation. Tools such as Grammarly play a significant role in creating errorless content for your social media platforms.
  • Analytics & Infographics. Google Analytics, a free social tool, can help you initially draw an idea towards the range of people your business is up to. Easelly, on the other, can help you produce good value infographics on the predicted analytics. Both these will help you to be productive and plan for the future business.
  • Social Sales Management & Marketing. Sales Management and marketing is another main arena where starts up should focus on the initial stages of the business. HubSpot and Mail chimp allows you to be more efficient in maintaining this via social media platforms.

Table of contents

Key characteristics of a good social media tool!

  • Easy of use. Social media tools are only helpful if they are easy and intuitive. Each tool you choose should be straightforward to use so that you feel less burdened by the tasks you set to work and more comfortable with the way you establish it.
  • Increases productivity. A social media tool’s purpose is to conserve the time you are extra spending while providing you with similar or better outcomes that you can reach even without having it in the first place. A social media tool should automate a process but double-check that the process is still completed appropriately.
  • Creates better processes and saves money. Social Media tools save you time by keeping you organized and well structured, so be sure that you choose efficient and neat. Affordability is one other thing a startup should look into. Most of today’s tools are reasonably priced, and spending on them will take you to leaps in your initial stage of business.

Vista Social

Vista Social helps you understand, reach, engage your audience and community, also measure performance with the all-in-one built social media management platform exclusively set up for connection. It is a modern social media management tool for pros. Go beyond simple content schedulers with features that will unearth capabilities you may not have known existed.

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Canva is a simple graphic design service that allows you to make personalized, on-brand graphics for your business’s social media pages. Whether you know how to design or not, this fantastic tool is a breeze to use. To put it another way, you don’t need any prior design skills to work with Canva. If creating social images from scratch seems complicated, utilize one of the website’s dozens of templates, including anything from Facebook banners to Instagram stories to Twitter postings.


Grammarly, also available as a browser extension, checks the grammar and writing style of whatever material you’ve written and tells you where you went wrong (and how to correct them). It is a powerful writing tool. Grammarly provides grammar and plagiarism checks and the opportunity for writers to improve the readability of their work. Grammarly analyses a piece of writing and, using artificial intelligence, detects writing flaws, typos, and other problems.


MailChimp is a well-known and branded email marketing and newsletter provider. MailChimp sends out around 4 billion emails every month and handles all of the concerns that can emerge while sending emails to your consumers. For the majority of small businesses, creating your database of email contacts is essential. It allows you to learn more about your current or potential customers. MailChimp makes it simple, and you can add more information over time, including demographics. MailChimp had spent more than a decade ensuring that your email newsletters arrive in your consumers’ inboxes looking as attractive as they did when they were sent.

Google Analytics

If you own a website or blog, you almost certainly have Google Analytics installed, and if you don’t, you should! Google Analytics is entirely free enterprise analytics software that was launched in November 2005. That is, it not only tells you how many hits your website has, but it also tells you the number of visitors you have, where they came from, how long they stayed on the site, and much more!


HubSpot’s Social Inbox feature helps you save time while still getting the most out of your social media activities. To nurture new leads, schedule your posts, integrate your social networks with your blog, and monitor messages and remarks. HubSpot also connects all of your marketing to your CRM, making it simple to see how many leads and customers you’re getting from social media. Also, the HubSpot CRM platform is a comprehensive set of tools designed to support this inbound strategy and help you — and your customers — succeed.


One of the most effortless methods for producing engaging and professional films for social media promotion is Lumen5. You are free to utilize your fantastic creations on your blogs and websites as well. There are numerous solutions available, all of which are tailored to your specific requirements and restrictions. Lumen5 allows everyone to produce the same video they desire, thanks to an extensive collection of films and photographs. You are free to contribute the content, giving you complete control over the end result. What’s excellent about Lumen5 is that you can get started for free. Even if there are certain constraints, you will have a great time with it.


Unsplash began as a bit of effort that grew into one of the world’s most significant collections of free graphic content. What’s remarkable about Unsplash is how good all of the images and photos are – yet they’re all free. While the search bar can help you locate exactly what you’re looking for, you can also browse by suggested themes. Unsplash contains so many amazing pictures that you could spend hours simply looking at it. Not only that, but if you’re a photographer or a creative person, you’re welcome to contribute your work as well.

In conclusion

Each of the social media tools covered here has a distinct function, and when used collectively, they provide an excellent growth for your small businesses. As today’s trend changes, so do the needs of startups. Today’s world requires that brands grow their presence on social media through the use of easy to use powerful social media management tools. When it comes to social media, the ability to connect with customers is crucial for any brand. By utilizing these tools to your best you can create a memorable experience for customers and potential clients alike. And since new social media tools are being developed every year, you need a toolkit that will keep up with your needs. We’ve compiled a list of platforms and apps that should help you reach more customers without breaking the bank. The future is bright; especially when you have these best social media tools at your side!

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