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How to Choose the Best Social Media Platform for Your Brand
Unlocking your brand’s full potential starts with choosing the right social media platform!
Updated on September 30, 2024
10 min to read
Content Writer
Published June 29, 2024
There’s no need to look high and low for the best link in bio tools for Instagram…
…We got you covered. 🤜🤛
Here’s the deal: If your clients are serious about driving social media traffic to their websites and increasing conversions, they must include their links in their Instagram profiles.
While adding an Instagram link in bio is easy, things can get tricky when your clients want to add more links (Instagram lets you add a maximum of five).
The key is to use a handy link in bio tool.
And to help you uncover which tool will fit your dynamics perfectly, we shared 10 of the best link in bio tools in this guide.
A link in bio tool is an app or software that lets you create and customize a single link that leads to a landing page with multiple links to various products, services, and content.
You can add the link to your client’s Instagram bio, so when other users click it, they are taken to relevant web pages or content, like a product page.
Link in bio tools are generally designed to help drive traffic, capture leads, and boost conversions (among other things).
Link in bio tools are like Swiss Army knives for your clients’ Instagram profiles.
The tools make it easy for followers to find and interact with your clients’ conversion-related content, encouraging them to buy, sign up, or book an appointment.
Check out these other reasons to love link in bio tools.
Check out the ten best link in bio tools for Instagram below to help you find the best-fitting one for your clients’ IG profiles and marketing strategies.
Vista Social ratings
G2 Rating: 4.8 out of 5 stars
Capterra Rating: 4.9 out of 5 stars
Under the hood
Vista Social is a modern social media management platform. It offers sophisticated social media engagement, publishing, and analytics features (among others).
The platform’s link in bio tool lets you create beautiful and customizable bio URLs and landing pages.
Essentially, the link in bio tool called Vista Page is a micro website built into your clients’ Instagram and other social network profiles.
This way, Instagram users can click on the bio link and get taken directly to your clients’ galleries, videos, social media links, appointment booking forms and calendars, and more.
Setting up your client’s Vista Page is quick and easy.
After connecting your client’s Instagram profile, go to the Pages menu on the bottom left corner of the Vista Page navigation menu.
Next, choose the theme and template to customize to match your client’s brand and style.
Name the landing page and customize its appearance, layout, and other elements.
Make the landing page more on-brand by adding blocks such as:
Go to the Layout tab and drag and drop the blocks to re-order or re-arrange them.
Publish your client’s Vista Page and add the link to your client’s Instagram bio.
But wait, there’s more.
Vista Social’s social media publishing feature lets you schedule content to auto-publish to your clients’ Vista Pages.
For instance, you can customize a social media post to create a version to be auto-published on a Vista Page.
You can even use the AI Assistant powered by ChatGPT to generate captions and descriptions quickly.
With Vista Page, you can create on-brand landing pages quickly, integrate lead generation content and tools, and analyze Vista Page performance with built-in reports.
Linktree ratings
G2 Rating: 4.7 out of 5 stars
Capterra Rating: 4.5 out of 5 stars
Under the hood
Linktree is a popular link in bio tool that has ready-to-use, customizable landing page templates and a drag-and-drop page builder.
You can add and highlight the links within the landing page by using your client’s brand colors and fonts. You can also make the page pop with animations and other elements.
Linktree includes a template library of pre-built pages with various visual styles, integrations, and Link Apps that you can modify to match your client’s brand and vibe.
Linktree’s key features include:
elink ratings
G2 Rating: 4.0 out of 5 stars
Capterra Rating: 4.8 out of 5 stars
Under the hood
elink is an all-in-one content curation tool that lets you save and edit links from the web and turn them into single web pages, website content, email newsletters, and social media bio links.
The tool lets you add multiple links to your client’s Instagram bio by creating a landing page to house their external links to new product listings, social media profiles, audio and video content, and more.
Add the web links to elink’s platform or use the Chrome Extension. Then, create and customize content to build your client’s Business Instagram Bio Page.
Include the Business Instagram Bio Page’s link to your client’s IG profile, and you’re set.
The tool lets you share the page as a social media post or email newsletter or embed it on your client’s blog post page or website.
Milkshake ratings
App Store Rating: 4.9 out of 5 stars
Google Play Rating: 4.5 out of 5 stars
Under the hood
Milkshake is a free website builder and link in bio app that lets you create websites and add the links to social media profiles for social selling and content sharing.
The best part is that you can create and customize websites and social media profile links from your smartphone.
The app’s Insta website feature allows you to create mini-websites and landing pages that direct visitors to your clients’ websites, online stores, and other social media profiles.
You can choose a card (website page) and customize it with your clients’ images, texts, GIFs, contact details, links, and more.
Visitors can swipe through your client’s content within the Milkshake mini website. It’s like swiping through Instagram Stories for a seamless browsing experience.
Try Vista Social for Free
A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started NowMilkshake’s key features include:
Hopp by Wix Ratings
Product Hunt Rating: 5 out of 5 stars
Trustpilot Rating: 3.2 out of 5 stars
Under the hood
Hopp by Wix is a customizable link in bio solution.
The tool is designed to help users drive traffic from social media profiles, convert followers into customers, and track the bio URL’s performance.
Hopp lets you create, customize, and add unlimited links to your landing page for seamless content promotion, lead generation, and conversion.
One of the tool’s standout features is its search engine.
It allows visitors to search all the links added to your client’s Hopp page to find content, services, products, coupon codes, etc., quickly and easily.
The tool helps you build and customize your clients’ landing pages easily.
You can also set up pre-rolls—smart promotional content that you can assign to any URL so that when visitors click the URL, they’ll see the pre-roll first.
The tool lets you shorten URLs and index them in your client’s personal link within the bio search engine.
You can also configure automatic promotions and get performance analytics insights.
Campsite.bio ratings
Product Hunt Rating: 3.3 out of 5 stars
Trustpilot Rating: 4.4 out of 5 stars
Under the hood
Campsite.bio lets you create custom URLs for your social media profiles.
The link in bio tool lets you:
Campsite.io Pro version offers more features, such as a custom URL using your client’s domain and in-depth analytics.
Shorby ratings
G2 Rating: 4 out of 5 stars
Product Hunt Rating: 4.6 out of 5 stars
Under the hood
Shorby’s link in bio tool helps you turn your clients’ Instagram profile links into engaging micro landing pages that drive traffic and conversions.
The tool lets you showcase your clients’ essential links and includes a Messenger integration. It makes it easy for followers and potential customers to contact your clients.
You can create a landing page that includes the following:
Shorby lets you add multiple button links and choose themes and colors for your clients’ landing pages.
Squarespace’s Bio Sites are mobile-first, one-page websites that you can get up and running in minutes.
A Bio Site can link to everything your clients offer in one place, including their content, online stores, social media pages, blogs, newsletters, videos, products, services, and more.
The tool includes the following features:
Choose your template and customize it away, from adding your client’s brand colors and themes to adding links.
Once done, share the Bio Site link to your client’s Instagram bio.
You can create a maximum of ten Bio Sites for each account.
KOMI ratings
Trustpilot Rating: 4.4 out of 5 stars
Under the hood
Subscription-based platform KOMI lets you build and customize mini-websites to share on your clients’ social media links in bio.
The platform allows you to create landing pages to consolidate and showcase your clients’ content, ecommerce site links, music, playlists, podcasts, affiliates, and more.
Sharing mini-sites created via KOMI makes it easy for your clients’ essential and conversion-related content to be seen by followers. These can encourage engagement and conversions.
KOMI offers:
In addition to the Instagram bio, you can share your clients’ KOMI links on their digital personalized business cards, email footers, and other promotional content.
Lnk.bio ratings
G2 Rating: 4.5 out of 5 stars
Trustpilot Rating: 3.5 out of 5 stars
Under the hood
Lnk.bio lets you create personalized URLs for social media profiles while tracking link performance.
The tool’s features allow you to do the following:
Creating your clients’ landing pages takes a few clicks. You can have the pages up and running in a few minutes.
Once done, generate the unique links for your clients’ pages and add them to their Instagram profiles.
Picking the right link in bio tool for your clients’ Instagram profiles depends on their needs and requirements, from unique features to costs.
Below are several important factors to consider when choosing the best link in bio tool for Instagram.
A link in bio tool can significantly enhance your clients’ efforts to boost social media engagement, lead generation, conversions, and sales.
Choose a tool that makes the most sense for you and your clients in terms of features, functionalities, and pricing.
You can never go wrong with Vista Social’s Vista Page. The platform also comes with a suite of robust social media management features. Create your Vista Social account to explore more of what the platform has to offer.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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