10 Best Link in Bio Tools for Instagram this 2024

There’s no need to look high and low for the best link in bio tools for Instagram…

…We got you covered. 🤜🤛

Here’s the deal: If your clients are serious about driving social media traffic to their websites and increasing conversions, they must include their links in their Instagram profiles.

While adding an Instagram link in bio is easy, things can get tricky when your clients want to add more links (Instagram lets you add a maximum of five). 

The key is to use a handy link in bio tool.

And to help you uncover which tool will fit your dynamics perfectly, we shared 10 of the best link in bio tools in this guide.

What you will learn 

• What are link in bio tools for Instagram?
• Why use link in bio tools for Instagram?
• Top 10 link in bio tools for Instagram
• What to consider when choosing the best Link in Bio tools for Instagram
• Which link in bio tool for Instagram is for you?

What are link in bio tools for Instagram?

A link in bio tool is an app or software that lets you create and customize a single link that leads to a landing page with multiple links to various products, services, and content. 

You can add the link to your client’s Instagram bio, so when other users click it, they are taken to relevant web pages or content, like a product page.

Link in bio tools are generally designed to help drive traffic, capture leads, and boost conversions (among other things). 

Why use link in bio tools for Instagram?

 Link in bio tools are like Swiss Army knives for your clients’ Instagram profiles.

The tools make it easy for followers to find and interact with your clients’ conversion-related content, encouraging them to buy, sign up, or book an appointment. 

Check out these other reasons to love link in bio tools.

• Endless possibilities with one link. Instagram limits you to five clickable bio links. A link in bio tool offers a gateway of sorts that allows you to create a mini-website that houses your clients’ relevant content and links
• Engagement booster. Link in bio tools make it easy for followers and potential customers to get to your clients’ latest blog posts, product launches, YouTube videos, and other exciting content—all from one Instagram bio link
• Easy to update. You may need to switch out links from time to time since Instagram only allows a maximum of five. Link in bio tools eliminate the need to do this since you can simply update your clients’ links on their custom landing pages
• Provides analytics insights. Many link in bio tools include analytics that give insights into the links that get the most clicks. You can leverage the insights to determine what your clients’ audiences love, helping refine your strategies

Top 10 link in bio tools for Instagram

Check out the ten best link in bio tools for Instagram below to help you find the best-fitting one for your clients’ IG profiles and marketing strategies.

1. Vista Social

Vista Social ratings

G2 Rating: 4.8 out of 5 stars 

Capterra Rating: 4.9 out of 5 stars

Under the hood

Vista Social is a modern social media management platform. It offers sophisticated social media engagement, publishing, and analytics features (among others). 

The platform’s link in bio tool lets you create beautiful and customizable bio URLs and landing pages. 

Essentially, the link in bio tool called Vista Page is a micro website built into your clients’ Instagram and other social network profiles. 

This way, Instagram users can click on the bio link and get taken directly to your clients’ galleries, videos, social media links, appointment booking forms and calendars, and more.  

Setting up your client’s Vista Page is quick and easy. 

After connecting your client’s Instagram profile, go to the Pages menu on the bottom left corner of the Vista Page navigation menu.

Next, choose the theme and template to customize to match your client’s brand and style.

Name the landing page and customize its appearance, layout, and other elements.

Make the landing page more on-brand by adding blocks such as:

• Links to your client’s website, social media pages, special offers, and other content
• Embedded YouTube videos
• Headers to sort the landing page and simplify navigation
• Images and image galleries 

Go to the Layout tab and drag and drop the blocks to re-order or re-arrange them.

Publish your client’s Vista Page and add the link to your client’s Instagram bio.

But wait, there’s more.

Vista Social’s social media publishing feature lets you schedule content to auto-publish to your clients’ Vista Pages.

For instance, you can customize a social media post to create a version to be auto-published on a Vista Page.

You can even use the AI Assistant powered by ChatGPT to generate captions and descriptions quickly.

With Vista Page, you can create on-brand landing pages quickly, integrate lead generation content and tools, and analyze Vista Page performance with built-in reports.

2. Linktree

Linktree ratings

G2 Rating: 4.7 out of 5 stars

Capterra Rating: 4.5 out of 5 stars

Under the hood

Linktree is a popular link in bio tool that has ready-to-use, customizable landing page templates and a drag-and-drop page builder.

You can add and highlight the links within the landing page by using your client’s brand colors and fonts. You can also make the page pop with animations and other elements.

Linktree includes a template library of pre-built pages with various visual styles, integrations, and Link Apps that you can modify to match your client’s brand and vibe.

Linktree’s key features include:

• Integrations with third-party apps like Mailchimp and Amazon
• Customizable Linktree pages that allow multiple links
• Analytics via Google Analytics and Meta Pixel
• Link prioritization and scheduling
• Link sharing through QR codes for social media networks

3. elink

elink ratings

G2 Rating: 4.0 out of 5 stars

Capterra Rating: 4.8 out of 5 stars

Under the hood

elink is an all-in-one content curation tool that lets you save and edit links from the web and turn them into single web pages, website content, email newsletters, and social media bio links. 

The tool lets you add multiple links to your client’s Instagram bio by creating a landing page to house their external links to new product listings, social media profiles, audio and video content, and more. 

Add the web links to elink’s platform or use the Chrome Extension. Then, create and customize content to build your client’s Business Instagram Bio Page.

Include the Business Instagram Bio Page’s link to your client’s IG profile, and you’re set.

The tool lets you share the page as a social media post or email newsletter or embed it on your client’s blog post page or website. 

‍4. Milkshake

Milkshake ratings

App Store Rating: 4.9 out of 5 stars

Google Play Rating: 4.5 out of 5 stars

Under the hood

Milkshake is a free website builder and link in bio app that lets you create websites and add the links to social media profiles for social selling and content sharing.  

The best part is that you can create and customize websites and social media profile links from your smartphone. 

The app’s Insta website feature allows you to create mini-websites and landing pages that direct visitors to your clients’ websites, online stores, and other social media profiles. 

You can choose a card (website page) and customize it with your clients’ images, texts, GIFs, contact details, links, and more.

Visitors can swipe through your client’s content within the Milkshake mini website. It’s like swiping through Instagram Stories for a seamless browsing experience.  

Milkshake’s key features include:

• Social media platform integrations
• Customizable templates
• A card-based interface 
• All mini-sites are fully optimized for mobile devices
• Provides an option to link design portfolios

5. Hopp by Wix

Hopp by Wix Ratings

Product Hunt Rating: 5 out of 5 stars

Trustpilot Rating: 3.2 out of 5 stars

Under the hood

Hopp by Wix is a customizable link in bio solution.

The tool is designed to help users drive traffic from social media profiles, convert followers into customers, and track the bio URL’s performance. 

Hopp lets you create, customize, and add unlimited links to your landing page for seamless content promotion, lead generation, and conversion. 

One of the tool’s standout features is its search engine. 

It allows visitors to search all the links added to your client’s Hopp page to find content, services, products, coupon codes, etc., quickly and easily.

The tool helps you build and customize your clients’ landing pages easily.

You can also set up pre-rolls—smart promotional content that you can assign to any URL so that when visitors click the URL, they’ll see the pre-roll first.

The tool lets you shorten URLs and index them in your client’s personal link within the bio search engine.

You can also configure automatic promotions and get performance analytics insights. 

6. Campsite.bio

Campsite.bio ratings

Product Hunt Rating: 3.3 out of 5 stars

Trustpilot Rating: 4.4 out of 5 stars

Under the hood

Campsite.bio lets you create custom URLs for your social media profiles.

The link in bio tool lets you:

• Create and customize Instagram and other social media platform bio links to match your clients’ brands and personalities
• Set up embedded and carousel links for various content
• Manage your clients’ bio links with automation tools
• Create forms and requests to help convert followers into paying customers
• Get detailed insights into your clients’ link clicks and profile visitors

Campsite.io Pro version offers more features, such as a custom URL using your client’s domain and in-depth analytics. 

7. Shorby

Shorby ratings

G2 Rating: 4 out of 5 stars

Product Hunt Rating: 4.6 out of 5 stars

Under the hood

Shorby’s link in bio tool helps you turn your clients’ Instagram profile links into engaging micro landing pages that drive traffic and conversions.

The tool lets you showcase your clients’ essential links and includes a Messenger integration. It makes it easy for followers and potential customers to contact your clients. 

You can create a landing page that includes the following: 

• Your clients’ messenger channels, such as Facebook Messenger, Viber, Skype, and Telegram
• Branded and relevant images
• Buttons, cards, titles, dynamic feeds, countdown timers
• Links to your clients’ other social media profiles

Shorby lets you add multiple button links and choose themes and colors for your clients’ landing pages. 

8. Bio Sites from Squarespace

Squarespace’s Bio Sites are mobile-first, one-page websites that you can get up and running in minutes.

A Bio Site can link to everything your clients offer in one place, including their content, online stores, social media pages, blogs, newsletters, videos, products, services, and more.

The tool includes the following features:

• Customization options, including unique templates and layouts that you can personalize to match your clients’ lead generation and conversion goals and branding
• Options to add a paywall to your clients’ links, sell products, collect tips, or start crowdfunding projects and collect payments via PayPal or Stripe
• Tools to add linkable grids, mailing lists, and more to your clients’ landing pages
• Performance tracking and insights to help you determine what’s working or needs improvement 

Choose your template and customize it away, from adding your client’s brand colors and themes to adding links.

Once done, share the Bio Site link to your client’s Instagram bio.

You can create a maximum of ten Bio Sites for each account. 

9. KOMI

KOMI ratings

Trustpilot Rating: 4.4 out of 5 stars

Under the hood

Subscription-based platform KOMI lets you build and customize mini-websites to share on your clients’ social media links in bio.

The platform allows you to create landing pages to consolidate and showcase your clients’ content, ecommerce site links, music, playlists, podcasts, affiliates, and more. 

Sharing mini-sites created via KOMI makes it easy for your clients’ essential and conversion-related content to be seen by followers. These can encourage engagement and conversions. 

KOMI offers:

• Customizable landing page or mini-site themes
• Advanced analytics 
• Integrations with third-party platforms 

In addition to the Instagram bio, you can share your clients’ KOMI links on their digital business cards, email footers, and other promotional content. 

10. Lnk.bio

Lnk.bio ratings

G2 Rating: 4.5 out of 5 stars

Trustpilot Rating: 3.5 out of 5 stars

Under the hood

Lnk.bio lets you create personalized URLs for social media profiles while tracking link performance.

The tool’s features allow you to do the following:

• Add unlimited links and change them as often as you want
• Cross-link all your clients’ social profiles and optimize engagement across various channels
• Create linkinbio pages easily with customizable themes, templates, backgrounds, wallpapers, layouts, styles, buttons, links, and more

Creating your clients’ landing pages takes a few clicks. You can have the pages up and running in a few minutes. 

Once done, generate the unique links for your clients’ pages and add them to their Instagram profiles. 

What to consider when choosing the best Link in Bio tools for Instagram

Picking the right link in bio tool for your clients’ Instagram profiles depends on their needs and requirements, from unique features to costs. 

Below are several important factors to consider when choosing the best link in bio tool for Instagram. 

• Ease of use. Opt for a link in bio tool that is easy to navigate and understand. Setting up and managing your clients’ link in bio pages should be seamless and doesn’t require a high learning curve
• Customizability. Choose a tool that lets you play around with templates, themes, fonts and colors. This way, you can customize landing pages to match as closely to your clients’ brand styles and vibes
• Integrations. A practical link in bio tool should work seamlessly with all the major social media platforms, especially Instagram and TikTok. You don’t want the headaches of using a tool that doesn’t support the apps and platforms your clients use
• Analytics. Go for a link in bio tool that gives detailed insights into follower or visitor views, clicks, and other crucial stats. The overview helps you see how well your clients’ links perform, allowing you to tweak anything to improve results
• Pricing. Choose a link in bio tool that’s cost-effective and matches your budget. Some tools offer free plans with basic features, while others have more advanced options and a better variety

Which link in bio tool for Instagram is for you?

A link in bio tool can significantly enhance your clients’ efforts to boost social media engagement, lead generation, conversions, and sales.

Choose a tool that makes the most sense for you and your clients in terms of features, functionalities, and pricing. 

You can never go wrong with Vista Social’s Vista Page. The platform also comes with a suite of robust social media management features. Create your Vista Social account to explore more of what the platform has to offer.