Best Digital Marketing Tools To Help You Grow

Updated on December 6, 2022

6 min to read

Content Writer

Published January 18, 2022

Best Digital Marketing Tools To Help You Grow
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If you want to start a small or large business, you must do everything possible to gain a competitive advantage over your competitors. That is where digital marketing enters the picture. Every company that wants to succeed in this day and age must learn how to market its products online.

However, digital marketing is not as easy as it seems. You have to learn how to drive traffic to your brand, convert the leads you get, and retain the clients. Not doing these things effectively means your business will lag behind your competition. 

But have no fear. There is a solution to getting your digital marketing done the right way. There are numerous  Digital Marketing tools online that can help with all the heavy lifting of your digital marketing.

Table of contents

Digital Marketing Tools by Strategy

There are different categories of digital marketing tools, and we have collated the best ones for you. From creating brand awareness to converting leads or discovering new marketing opportunities, this list we have made will help you achieve all and more.

Check out the different categories of digital marketing tools to get started

  1. Social Media Marketing Tools
  2. Email Marketing Tools
  3. SEO(Search Engine Optimization) Tools
  4. Conversion Optimization Tools
  5. Lead Enrichment Tools
  6. Landing Page and Lead Capture Tools
  7. Graphic Creation Tools

These are the different categories of Digital Marketing tools. Now let us explain each one and how to use them effectively.

Social Media Marketing Tools

The impact of social media in marketing for businesses is enormous. It is a place you can create brand awareness, nurture leads, gather valuable data, and also build meaningful business relationships. 

You can burn out if you are always trying to keep up with the latest social media trends to better your business by yourself. Check out these tools that will allow you to post content your target audience will relate with and how these tools use social media to help build your brand.

Vista Social

Vista Social is an all-in-one social media management platform that allows you to engage your followers seamlessly and effectively. With Vista Social, you can access and manage all your social media engagements in one place. This is a social media management platform that enables you to see all your social media messages so you can reply to them as soon as possible and provide solutions where necessary. It also offers you access to complete data analytics. With Vista Social, you will identify your top-performing posts and their success.


Audiense is one of the best social listening software around. The importance of social listening in businesses cannot be overemphasized. Audiense is a platform for Twitter. You can use Audiense to know what your social media audience says about your brand. Doing this will let you know how to run targeted campaigns and also to learn more about the preference of your target audience

Email Marketing Tools

Email marketing is one of the best and the most converting marketing methods. However, building lists, coming up with excellent offer campaigns, and striving to improve your delivery can be tiring. Check out these tools that will help you break down your client data and do most of the work for you.


Moosend is one of the best and user-friendly, affordable software for digital marketing. It is perfect for beginners or people just starting to build their target audience list. It has a codeless campaign, simple automation, and easy-to-use reporting. Its premium version offers mobile popup, landing page features, and countdown timers


If you are looking for a platform that offers complete email marketing services for beginners and professionals alike, we assure you that SendGrid is that platform. It provides flexible design options through visual, drag-and-drop editing, coding, or a mix of both. It also offers performance analytics and extensive turnover, which will help you to know the messages that work and the ones that don’t. 

SEO (Search Engine Optimization) Tools

SEO tools are one of the best ways to have the edge over your competitors if done correctly. It is a great way to increase your digital presence considerably. SEO is, however, complicated, especially for businesses that are just starting. There are plenty of tools to help you discover search opportunities and increase your online presence.


Ahrefs is the best platform to use if you want to analyze keywords ideas and ways you can rank your business. It lets you scrutinize any URL’s top keywords and also helps you to accurately estimate how much traffic your competitors get for the search their keywords get. You can also find out your competitors’ top-performing content and backlinks. Ahrefs does more than competitive analysis. It is also a platform where you can make sure your content is filled with the right keyword to rank high.


This platform allows you to know the position of your top keywords and to search for new keywords to use in your content. SEMrush breaks down keyword ideas, difficulties, and variations. SEMrush is easy to use, and you will see results in no time.

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Conversion Optimization Tools

Things as small as changing your call-to-action color or offering a free trial can make all the difference and lead to converting leads for you or your business. Conversion Optimization tools let you in on opportunities that will increase your sales


You can use Unbounce to build, modify and publish new landing pages so you can test them. It has built-in analytics that can provide answers to which call-to-action and additional page sections are working and those that are not. You can also use landing pages templates and modify them to fit what you want.

Lead Enrichment Tools

The work of Lead enrichment tools is to help you understand your leads better and bring out essential information to reach out to them once they show interest in your product. Lead enrichment tools are potent for business-to-business.


When it comes to generating profiles of the leads you get to ensure the smooth extension of your outreach efforts, Clearbit is the perfect software for it. It has over a hundred sources, including Salesforce and other additional marketing data. Another distinctive feature of Clearbit is that it refreshes and updates itself every thirty minutes, so you are assured of getting the latest reports of every lead and not expired reports.

Landing Page And Lead Capture Tools

Once an online visitor gets to your site’s landing page, it is crucial to ensure that traffic doesn’t waste. Marketing software concentrated on lead capture will ensure that doesn’t happen. You get more leads and conversions if you do it well.


Optimonk has thousands of templates, and it is user-friendly. The primary purpose of Optimonk is to let your business capture the attention of potential customers when they see your custom-made pop-ups. With its lead capture and intent messages, your campaign ads don’t have to be disorderly. Optimonk also allows users to store their campaign messages and only show them when it’s sure that the customer seeing the ad will turn to a conversion. With Optimonk, You can create personalized ads for first-time customers and returning customers instead of using one ad for them all.

Graphic Creation Tools

Graphic designs are the lifelines of social media marketing. Infographics, graphics, memes, designs, etc. All these give your brand a visual picture of what you do to your customers.


Canva is an effective and widely used graphic creation tool. If you do your graphic designs yourself, the platform you are probably using is Canva since it’s the most popular DIY design software available. However, there are other tools you can use to improve your designs, and your creativity gets more flow.


Formerly known as Bannersnack, Creatopy is a graphic design tool with main features for marketers. The brand kits and the software’s design collection keep your business organized and allow you to work perfectly with other marketers. You can also edit the same design with various formats with a single click.


Visme is one of the graphic design tools for beginners and professionals alike. If you are a seasoned designer or someone with no idea of designing, Visme will assist you in creating stunning designs, infographics, and presentations that will help the growth of your business. If you publish research on social media platforms like Twitter and LinkedIn, then Visme is the software for you. With Visme, you can also pull data from external sources. 

Get The Right Digital Marketing Tools

When you have the right digital marketing tools in your possession, you will be able to grow your business and automate many tasks. You will also be able to streamline your campaign ads.

To acquire the best outcomes for your business’s growth, combine any of the tools described above. Make sure to try out each tool you’re considering to make sure it’ll work for you and is within your budget. After you’ve proven these, you may safely create campaigns while also reducing your marketing efforts.

Vista Social is a free tool that can help you grow your social media following and increase engagement on all of your favorite platforms, including Twitter, Facebook, Instagram, YouTube, and more! With our easy-to-use interface, you will be able to schedule posts in advance, so they go out at the perfect time for maximum reach.

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