Amplify Your Brand’s Reach: Employee Advocacy Made Easy

Transcript

Your team members are the backbone of your organization. Vista Social’s employee advocacy platform is great for boosting your organization’s social presence. It is specifically designed to streamline employee engagement while ensuring adherence to brand guidelines.

Before diving into how you can set this up, let’s recap what employee advocacy is. It refers to the promotion of a company’s message or content by its employees. By sharing your post through your team’s personal networks, you can increase your brand’s visibility credibility and reach.

Now that that’s covered, let’s take a look at how easy it is to get your organization’s advocacy initiative up and running. We’ll create a new advocacy program where you can set up automated Slack and email notifications to increase your employee engagement. You can even add the average CPM of our average ad campaigns. This is the big secret to getting clear visibility into your advocacy initiatives ROI. More on this later.

Once you finish creating your new advocacy program, you can start inviting your employees. We make it easy to import all of them in one go by importing a spreadsheet with their names and email address, or you can send them out one at a time by entering their details.

Now you’re ready to start creating content for your team to engage with. There are two areas where you can create an advocacy post from. First, you can click on “Create Advocacy Posts” to create content that can be published by your team on their socials. These advocacy posts never show up on your organization social profiles.

The second way to create an advocacy post is to do it when you’re actually scheduling a post to your organization social profiles. You can turn the social post into an advocacy post by switching on the advocacy toggle at the bottom of your screen.

And that’s it. Once you’ve sent out the post, your Advocates will be notified. Having your employees engage with your brand on socials shouldn’t be difficult. Why only have them repost your content when they can engage with it right from their dashboard? Making it so easy to add likes and comments without having to go back and forth.

Once you finish creating your new advocacy program, you can start inviting your employees. We make it easy to import all of them in one go by importing a spreadsheet with their names and email address, or you can send them out one at a time by entering their details.

Now you’re ready to start creating content for your team to engage with. There are two areas where you can create an advocacy post from. First, you can click on “Create Advocacy Posts” to create content that can be published by your team on their socials. These advocacy posts never show up on your organization social profiles.

The second way to create an advocacy post is to do it when you’re actually scheduling a post to your organization social profiles. You can turn the social post into an advocacy post by switching on the advocacy toggle at the bottom of your screen.

And that’s it. Once you’ve sent out the post, your Advocates will be notified. Having your employees engage with your brand on socials shouldn’t be difficult. Why only have them repost your content when they can engage with it right from their dashboard? Making it so easy to add likes and comments without having to go back and forth.

And you can keep track of all the activity from your dashboard. Now you can seamlessly share branded content with your employees on their personal social networks and amplify your brand’s reach. Want to learn how to set up Slack notifications? Check out this next video to see how easy it is.