AI Image and Video Generation Are Now Live in Vista Social

Today, I’m proud to announce that AI image generation and AI video generation are now live in Vista Social.

You can now seamlessly generate images from a prompt (i.e., “create a photo of a soccer team celebrating a goal”), then easily refine through natural language (i.e., “change the jersey to yellow” or “make this for an Instagram story.”)

Even more exciting, you can also now generate video from a basic text prompt, from an uploaded photo, or from any asset already in your media library. Then immediately send any of it straight to a scheduled post.

Both work in the same two surfaces: the Composer, where you draft posts, and Ask Vista, the platform’s AI assistant.

Two new content creation capabilities available now, on every plan. Here to make your social media operations more efficient and creative than ever before.

What we shipped today is just one step closer to something larger we’ve been building toward; our vision for where the future of social media marketing is headed.

Why we launched AI image and video generation

Every social media platform in our category has been adding “AI features” for the past two years. Captions get an AI button. Sentiment gets an AI widget. Hashtag generators get sprinkled into the composer. The marketing pages all say “AI-powered.”

But almost none of it has changed how the actual work gets done.

That’s the gap I kept coming back to. Bolting AI onto an old workflow doesn’t make a different platform. It makes the same platform with extra buttons.

The user still does what they always did—they just have a slightly faster way to write captions. And they still have to leave the tool every time they need a visual, a video clip, or a way to plan the next month of content.

We didn’t want to just ship more buttons. We wanted to build a different operating model for social marketers.

That’s the principle behind every product decision we make. AI doesn’t sit next to the work as a separate tool—with Vista Social, it lives inside your social workflow.

• Generate captions, images, and video in the same surface.
• Vista Social’s AI assistant lives in the same place where you schedule posts.
• Each capability makes the next one stronger, sharing context and reducing tool switching.

Today’s launch is the most visible expression of that principle so far. Image and video generation aren’t features bolted onto our scheduler. They’re built into the composer where you write the post, and into the AI assistant where you go for anything generative.

“One of the biggest challenges social teams face is the inefficiency created by disconnected social workflows. Planning in one tool, drafting in another, and creating visual assets across others. Today, we close that gap by empowering teams on Vista Social to plan, create, and schedule—all in one place.”

— Reggie Azevedo, Co-founder, Vista Social

How Vista Social’s image and video generation works

Here’s exactly what’s available, on every plan.

AI image generation

AI image generation lives in two places: the Composer (click “Generate with AI” while drafting) and Ask Vista (just ask).

• Generate from a prompt. Type what you want, get an image back in 10–30 seconds. Standard images, banners, infographics, step-by-step instructional graphics—the AI handles the full range of what social managers actually need.

• Refine through natural language. “Change the jersey to yellow.” “Move the background to an outdoor rink.” “Make this for an Instagram story.” It updates instantly without any complex prompt-engineering required.

• Output is platform-shaped. Ask for an Instagram story image and you get something sized for Instagram story. Specify 9:16, square, or any other dimension explicitly if you want to override. The AI knows where you’re publishing.
• Send straight to a scheduled post, save to media library, or download.

AI video generation

AI video generation is also available in both Ask Vista and the Composer. There are three input modes to choose from:

• Text to video. Describe what you want—a young woman walking down a Detroit street, a startup team in a garage, a product in motion—and the AI generates a short clip in about two minutes.
• Image to video. Upload a photo and the AI animates it. This is the mode most people aren’t ready for: upload a real photo of your team, your product, your event, your brand. And instantly get a video of it. The days of generic AI footage are over. Now you’ve got your actual assets in motion.
• Library to video. Pull any asset from your media library—including images you generated earlier—and animate them.

Generation takes about two minutes. That’s not instant, and we’re not going to pretend it is. But you’re producing a social post, not a feature film. Two minutes is an incredible advantage for video footage you didn’t have to shoot, license, or commission.

What’s shipping today is the foundation.

We’ve built the surface where video generation lives in the product. We’ve built the workflow it integrates with. The capability itself will keep improving, both from the underlying generation models and from features we’re building on top of them.

AI image and video generation examples

Want to see what this can do for your brand? Let’s go over a few examples from various industries that your team might want to generate.

Food and beverage

Image prompt: “Overhead shot of a rustic wooden table with a steaming bowl of pumpkin soup, scattered cinnamon sticks, fresh sage leaves, and a knit blanket in the corner—warm autumn lighting, cozy fall vibes for a café announcement”

Video prompt: “5-second loop of espresso being poured into a glass cup over ice, slow motion, condensation forming on the glass, minimalist marble countertop background”

Fitness and wellness

Image prompt: “Sunrise yoga scene on a beach with a single rolled-up mat and a water bottle, soft pink and orange sky, no people visible—for a Monday motivation post”

Video prompt: “Animated text reveal: ’30-Day Challenge Starts Monday’ with energetic motion graphics, bold typography, and a vibrant gradient background”

Real estate

Image prompt: “Modern minimalist living room with floor-to-ceiling windows overlooking mountains, neutral tones, mid-century furniture, perfect for an ‘open house this weekend’ announcement”

Video prompt: “Slow cinematic pan across a luxury kitchen with marble countertops, brass fixtures, and natural light streaming through large windows”

Fashion and retail

Image prompt: “Flat lay of a summer outfit—linen shorts, woven sandals, straw hat, and sunglasses arranged on a sandy beach towel, bright natural lighting”

Video prompt: “Carousel-style product reveal: three angles of a leather handbag rotating on a soft pastel background with subtle shadow play”

Beauty and skincare

Image prompt: “Aesthetic skincare product flat lay on a pink silk surface with rose petals, dewdrops, and soft morning light—for a new serum launch”

Video prompt: “Slow-motion pour of a golden serum dripping onto a glass surface, creating ripples and reflections, soft pink backlight, luxurious and minimal aesthetic—for a product launch reveal”

SaaS and tech

Image prompt: “Clean illustration of a dashboard interface floating in 3D space with abstract data visualizations, purple and blue gradient background, modern tech aesthetic”

Video prompt: “Split-screen before/after showing a chaotic spreadsheet on the left transforming into a clean, organized dashboard on the right, with smooth transitions and a subtle whoosh effect—perfect for a ‘see the difference’ product demo teaser”

Travel and hospitality

Image prompt: “Aerial drone-style view of an infinity pool at a tropical resort overlooking turquoise ocean, palm trees framing the edges, golden hour lighting”

Video prompt: “Quick montage of stamps appearing on a passport with destination names, paired with a vintage film grain effect—for a travel agency promo”

The AI-powered social marketer is the future

There are two ways to do social media operators work right now, and they’re starting to look like fundamentally different jobs.

The traditional social media marketer plans content in their scheduler, drafts captions in their head or in Notion, sources visuals in Canva or Figma or stock libraries, builds video in CapCut or by phone or by hiring out, then bounces everything back to a scheduler to publish. Five tools per post, sometimes more. Easily 30-90 minutes per post.

The workflow stalls every time a visual is missing. Posts that were supposed to ship Monday end up being delayed until Thursday.

The AI-powered social media marketer drafts the caption in Vista Social. Then they generate the image directly from that caption, in the same screen. They generate video the same way—text-to-video, or by uploading a photo of the team and animating it, or by pulling something from the media library. Then schedule and publish, all from the same place.

One platform. Now 2-5 minutes per post. The workflow doesn’t stall—because the platform handles every step.

The shift isn’t just about speed, though that’s part of it. It’s about what a social media marketer’s job actually is.

The old way is orchestrating five disconnected tools and hoping the handoffs work. The new way is operating a unified AI workflow that doesn’t depend on tool handoffs at all.

They all get the same outcome in the end. But through a fundamentally different operating model.

“I run Vista Social’s social. Before these features shipped, even I was tab-switching—drafts in our scheduler, visuals in Canva, video in another tool. Now I can do a full creative post—caption, image, video, schedule—in under five minutes, in one screen. It’s not a faster version of my old job. It’s a different job.”

— Alexus Brittain, Head of Social, Vista Social

The transition isn’t theoretical. It’s happening now, inside teams that have decided to operate this way. The teams that recognize the shift early—and pick tools built for the second job, not the first—are going to be operating at a structural advantage two years from now.

“At ClickUp’s scale, the cost of switching between five tools per post is real—not just in time, but in brand consistency and creative quality. The teams that figure out how to operate AI-native—without losing what makes their content theirs—are going to ship more and ship better. The architecture of the platform matters more than the AI features bolted onto it.”

— Chris Cunningham, Head of Social, ClickUp

What’s next

Today’s launch is one more step delivering on our vision for AI-powered social marketing teams.

Vista Social teams already benefit from a cutting-edge suite of creative AI tools that includes caption generation, brand voice training on customer documents, sentiment that understands context, native integrations with Claude and ChatGPT and Copilot. This now includes AI image and video generation.

The unified AI surface that ties it all together—what we’re calling Ask Vista—is what’s next.

Every workflow in social media management is going to get built around AI inside Vista Social. That’s not a roadmap promise; it’s how we’re already operating.

The platforms that retrofit AI onto older codebases will keep shipping standalone features. That’s a reasonable strategy in the short term—it satisfies the line item on a product roadmap. It doesn’t change what the platform fundamentally does.

What we’re building is a social media operating system that adapts to the way you run social.

If you’re running social media at any kind of scale right now, the question worth asking isn’t “does my tool have AI features?”

The real question is whether your platform is built around AI as a foundation—or whether it’s the same tool you had three years ago with some AI added on top.

Which is why we see two kinds of social media marketers right now: the ones stuck with the old tools and way of managing social and those that are redefining social media marketing with AI. The platform you choose is going to determine which one you become.

We’re building Vista Social for the social media marketers of the future.

AI image generation is available to all Vista Social users today. AI video generation is rolling out to all users this week. Existing customers can try both inside the Composer or Ask Vista—no setup required. Create your free trial today.