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by Anna Hughes
4 min to read
Twitter is one of those must-have social networking sites that have become a staple of any social media strategy, adding value to both B2B and B2C companies who are looking to build their business through social networking.
In part, that’s because it can support so many different business goals. It’s a great platform for building awareness and delivering customer service, but it can also be useful for picking up direct sales and participating in discussions around topics that affect your industry.
But being present on Twitter is one thing, and being successful at it is something else entirely. As with many social networking sites, it mostly comes down to receiving engagement, which is easier said than done.
When people engage with your posts, it helps to improve your organic reach and to improve conversion rates, amongst other things. And so with that in mind, in today’s article, we’re going to show you how to do just that.
Different people use Twitter at different times, and so you’ll need to get to know your audience and wrap your head around their habits. To do this, you’ll want to carry out some testing and keep an eye on your engagement for a couple of months to see when your posts receive the most engagement.
Some research suggests that the best times to post on Twitter are at around noon in the middle of the week, but this is potentially skewed by virtue of it being a predominantly American survey.
If you’re a global brand, you could also consider scheduling your posts to be repeated so that you catch people in different time zones. This can be particularly effective with evergreen content that doesn’t need to go out at a certain date or time. You can get much more usage out of it by reusing it over and over again.
Building a community is a solid idea because it will leave you with a pre-made, highly engaged audience that’s hanging on your every word. Instead of struggling to generate engagement and leaving people feeling as though you’ve interrupted them, they’ll actively look forward to receiving your messages.
Of course, building a community is easier said than done, and for you to get it right, you’ll need to have a thorough understanding of who you expect to become community members. That way, you can create content that they’re likely to want to consume and spark conversations around topics that they’ll be interested in.
The good news if you’ve been struggling to build, engage and maintain a community is that Vista Social has the tools you need to help you. With everything from a smart inbox to message tagging and a social CRM, you’ll be able to create an engaged community that loves to interact with you and your products.
Visuals are obviously a must for platforms like Instagram and Snapchat, but they also work well on Twitter. In fact, they work well on any social network. They do a great job of standing out in a crowded newsfeed, and there’s a reason why they say a picture tells a thousand words.
Both B2B and B2C brands should consider showing behind the scenes images or photographs that share real employees as opposed to stock photography. People connect better with people than they do with anonymous brands.
One thing to remember about Twitter is that you’re capped at four images per tweet, and so you won’t be able to build huge photo galleries like you can on other social networks. Because of that, it puts more emphasis on the need for you to select the right images in the first place.
Retweeting and replying to people is vital if you want to experience more engagement on Twitter. It can also kill two birds with one stone, because retweeting relevant messages acts as an effective form of content curation.
Retweeting and replying is great because it helps you to start to build a dialogue with the people you’re following. You can level up your approach here by using a tool like TweetDeck or Hootsuite to look for posts that use a certain phrase or hashtag so that you can find relevant posts at volume. While you’re at it, consider using Vista Social to make your engagement campaigns more effective. Vista Social’s social media engagement functionality allows you to label and sort messages to easily access communications relating to specific workflows, business objectives and marketing strategies
One of the single best ways to pick up some traction on social networking sites is to keep an eye on trending topics and to jump into the discussion where appropriate. Part of this is all about showing that you’re on top of the latest trends in your industry, because if you manufacture printers and there’s a big news story about printers, it looks odd if you have no comment.
But another part of this is that it exposes you to a much larger audience, although it’s generally not quite as relevant to your business as you might like. Still, it can be a useful way to approach marketing, and you’d be crazy not to consider it if you’re looking for ways to generate more interaction.
Now that you know just a few of our tips for amplifying your Twitter engagement, it’s over to you to put what you’ve learned today into practice. Remember that it’s a good idea to do a lot of testing to figure out what works and what doesn’t, because what works for one company can be less successful for another.
Still need help improving your engagement on Twitter? Give Vista Social a try! Our tool comes with a suite of pre-built engagement tools that are designed to help you to get the most out of Twitter and other social networking sites. Click here to find out more.
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