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Similar to how it functions on other platforms, Facebook retargeting uses a pixel that tracks site visitors, so if they leave without making a purchase, they’ll be presented with related ads the next time they log into Facebook to help increase the chances of conversion in the future.
To run a Facebook retargeting campaign:
As with any kind of advertising campaign, it’s essential to have a strategy in mind. Making the most of your Facebook retargeting strategy means tracking your campaigns carefully with a tool, zeroing in on the right audience, and optimizing your ads.
Other tips:
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