30+ YouTube Channel Ideas for 2024: Ultimate List

To help your clients dominate YouTube, you must bring together several amazing YouTube channel ideas.

After all, the YouTube channel direction or idea you choose is crucial since it serves as a compass of sorts for all future YT videos you’ll create.

For example, if you opt for a more generalist direction, you can post a wide variety of video content, from tips and satire to news-type videos.

However, if you opt for a more specific direction—a channel that focuses on reviews, for example—then you must limit the type of videos you create to reviews to stay on brand.

One direction isn’t necessarily “bad” per se; they just have their advantages and disadvantages.

And so the question becomes…

What type of YouTube channel should you and your client pursue?

I’ve put together this guide to help you answer that question.

I’ll share several YouTube channel ideas that you can choose from.

What you’ll learn

• YouTube channel ideas for e-commerce
• YouTube channel ideas for SaaS
• YouTube channel ideas for gaming
• YouTube channel ideas for real estate
• YouTube channel ideas for influencers
• YouTube channel ideas for fitness
• YouTube channel ideas for finance
• YouTube channel ideas for education
• YouTube channel ideas for the pet industry
• YouTube channel ideas for the food industry
• YouTube channel ideas for the movie industry 
• Streamline your YouTube video publishing 
• Common questions about choosing YouTube channel ideas
• Turn YouTube channel ideas into reality

YouTube channel ideas for e-commerce

Some of the best and most popular YouTube video ideas for e-commerce include the following:

1. Product demos

Did you ever buy something because you saw how handy or even fun it was to use?

One minute, you’re just watching how a robot vacuum works, and the next thing you know, it’s straight to your basket, and you’re already checking out the item.

That is the power of product demos.

Include product demos showcasing your client’s products in action, including how they can answer their problems and improve their lives.

Nespresso’s CITIZ&MILK machine demo is a classic example.

The product’s easy-to-use features were showcased and showed how you can instantly get a nice warm cup of coffee with a press of a button.

Get more eyeballs on your clients’ channels by sharing their product demo videos across other platforms, such as sharing a YouTube video on Instagram Story. 

2. Testimonial videos

Share testimonial videos of customers talking about why they love your clients’ products.

Testimonials highlight real-life experiences with your clients’ products, fostering trust and credibility with potential customers.

Satisfied customers can share their personal experiences with your client’s product or do on-the-spot reaction videos for more authenticity.

3. Product spotlight 

Product spotlight videos focus on the product’s tangible aspects, such as how it looks and feels and the materials they’re made from.

For instance, your client’s video can include zoomed-in shots of the product’s size, shape, and colors.

Remember to use the correct YouTube video size to ensure optimal video quality.

Product spotlight videos help potential customers better understand your client’s products, enticing them to buy.

YouTube channel ideas for SaaS

Check out these time-tested YouTube channel ideas for Software-as-a-Service companies.

4. Tutorial videos

One of the best ways to promote SaaS is to show viewers how the software works.

For instance, you can create how-to videos that walk viewers through your client’s software and highlight its unique benefits to customers.

If the software offers multiple features, you can break down the tutorial videos into smaller chunks, focusing on each feature.

Social Media Management platform Vista Social’s tutorial video on YouTube below is a great example.

The tutorial provides step-by-step visual and audio instructions to help users add external calendars to their Vista Social accounts, which is one feature of Vista Social’s toolkit.

The videos help educate your clients’ potential customers while highlighting their products’ features and benefits.

5. Explainer videos

Create SaaS explainer videos that explain your clients’ products to help potential customers understand their value and how they work.

Explainers can be engaging and funny videos that can be more exciting than plain text product descriptions, making them great additions to your clients’ YouTube channels.

Plus, explainer videos offer viewers value, which can put your client’s content in a good light in the eyes of the YouTube algorithm.

[Must read: How the YouTube Shorts Algorithm Works [2023]: w/ Tips & FAQs]

6. Troubleshooting videos

Troubleshooting videos can be similar to tutorials.

The difference is that troubleshooting videos focus on walking viewers through the “fixing” process.

You can include comprehensive, easy-to-follow YouTube videos that help customers fix or DIY the issues they face with your client’s software.

With these walkthrough videos, customers can go to your client’s YouTube channel and get help promptly instead of waiting to hear from your client’s support team.

Remember to include hashtags to boost the video’s visibility. For instance, include YouTube Shorts hashtags in your clients’ short, vertical videos.

YouTube channel ideas for gaming

Take inspiration from the YouTube channel ideas for gaming companies below.

7. Game review videos

A lot of gamers want to know if a game is worth their time and money before buying.

Your clients in the gaming industry can address this need by creating a YouTube channel focused on game reviews, like the channel below.

Some of the popular gaming-related YouTube channel ideas your clients can leverage include:

• Playing a bunch of similar games and doing comparison reviews
• Going through an entire game and highlighting the pros and cons 
• Sharing the top X favorite games your clients previously reviewed
• Unboxing videos or gaming equipment and tech

Your clients can boost engagement by asking viewers what games they want to see reviewed next on their own YouTube channel.

8. Live streaming

Live streaming video games is another popular YouTube video idea for your client’s channel because it allows real-time engagement.

It helps your clients connect with potential subscribers since it can make viewers feel like they’re part of the gameplay.

Plus, there’s the bonus of viewers learning from your clients as they progress through the game, which can boost engagement and subscriptions.

Unlike other platforms like TikTok, YouTube is perfect for live streams since it can accommodate longer videos.

[Must read: YouTube Shorts vs. TikTok]

9. Gaming news

Creating a YouTube channel focused on sharing gaming industry updates helps establish your clients as reliable sources of information.

For example, your clients can share details and personal opinions on highly anticipated games and upcoming releases.

It’s a great way to stir excitement among viewers, encouraging them to subscribe to your clients’ channels.

Need more gaming news ideas for your clients’ channels?

Check out their YouTube comment history to see the other channels they interacted with and potential updates from them.

YouTube channel ideas for real estate

Want to help your clients working in the real estate industry develop a successful YouTube channel?

Start with the following content ideas.

10. Virtual house tours

Attract viewers to your clients’ YouTube channels by sharing virtual house tours.

Your clients can post high-quality virtual house tour videos and highlight unique and essential home features, like the real estate YouTube channel below.

Include 360-degree views and drone shots to give viewers an immersive experience. 

11. Home maintenance videos

Besides showcasing properties for sale, another great YouTube channel idea is to share maintenance tips.

It helps your clients establish credibility and authority while connecting and engaging with potential buyers.

Your clients’ YouTube channel content can include:

• Home maintenance hacks, such as painting glass windows with glue to make them opaque and offer more privacy without shutting out natural light. 
• A myth-buster series that focuses on debunking common home maintenance myths, like unclogging a drain with motor oil.  
• Short skits about DIY-ing home repairs and the hilarious mishaps that can happen highlighting the importance of hiring professionals in certain situations.

Your clients’ videos don’t always have to be too serious. Add some fun and add elements to make them human and relatable.

After all, most viewers will steer clear of a “faceless YouTube channel” because it can seem impersonal and stiff.

12. Home renovation inspiration videos

Your client’s YouTube channel can be all about home renovation ideas and inspiration.

They can share content, including YouTube Shorts ideas, about the following:

• Doing renovations on a budget. 
• Before and after renovation videos of homes from real people
• Tiny house hacks to add more storage without ruining the aesthetics or crowding the home
• The journey from massive collections of household items to minimalism

YouTube channel ideas for influencers

13. Day in my life videos

One of the best ways for influencers to connect with their audiences better and boost engagement is to share personal experiences like a day in their lives. 

Your client’s channel videos can show what a typical day in their lives looks like, from the moment they wake up until they turn the lights off. 

Even something as simple as showing viewers how your client gets from their home to the office can make viewers feel like they’re right there with them. 

It’s a great way to share original content that can resonate with viewers, giving them a more personal viewing experience.  

14. Explore with me videos

Viewers love feeling like they’re part of the experience.

Your clients can make the most of this by sharing videos of them exploring new cities, restaurants, travel destinations, etc. 

Food and travel influencers can make the most of this by taking viewers on an adventure with them. 

Your clients can also share tips and hacks, such as the best places to get authentic Korean beef in L.A. or the most affordable hostels in Costa Rica when traveling solo in their videos. 

15. Try on videos

Your clients in the beauty, fashion, and lifestyle industries can fill their channels with “Try on” videos showcasing various styles, outfits, and products. 

Popular try-on videos include:

• Clothing haul try-on. Your clients can showcase their recent clothing haul, including how they mix and match outfits depending on the event or preference. It’s a great way to provide fashion inspiration to viewers while opening opportunities for potential clothing brand collaborations. 
• Makeup try-ons and reviews. Get your clients to create various makeup looks, use new products, and share their two cents on each item’s quality in their YT videos. They can also share tips and tricks to achieve specific looks and creative ways to make the most of the products. These videos can be makeup try-ons and reviews in one. 
• Seasonal fashion trends try-ons. Your clients can get in on the action by trying the latest fashion and beauty trends, including seasonal items. Your clients can share their opinions (Yay or Nay?) and tips on incorporating trendy items into everyday wear. It’s a great way for your clients to keep their channel fresh and relevant for viewers.    

YouTube channel ideas for fitness

16. Workout videos

Sharing workout routines can motivate viewers to get up and get moving (and keep watching your clients’ videos). 

Your clients’ fitness-focused YouTube channels can include the following:

• Home workout routines for beginners. Share beginner-friendly home workouts that viewers can easily follow, even with little to no equipment. Your clients’ YT videos can include workout modifications based on various fitness levels. 
• Specific workouts. Your clients can create workouts for specific muscle groups, such as legs, arms, abs, or back. They can also include a CTA at the end of their videos that asks viewers to share in the comments section the workouts they want to see next. 
• Dance routine workouts. Integrating dance into workouts makes the routines more entertaining and engaging. Your clients can integrate popular or their own dance styles and choreographies into their workout videos to make fitness more fun for viewers. 

17. Fitness journey videos

Want to inspire and motivate viewers to be healthier? Share fitness journeys from real people on your clients’ YouTube channels. 

The videos can include interviews and content documenting people throughout their road to fitness. 

Many viewers love to see stories of triumph and success, and people achieving their fitness goals definitely check that box—enticing more people to watch and engage with your client’s content.   

18. Nutrition and meal prep videos

Fitness goes beyond working out—it also involves proper nutrition. 

Your clients’ YouTube videos can be about nutrition tips, meal prep ideas, and healthy recipes that viewers can easily learn and follow. 

For example, the videos can share meal prep ideas based on various lifestyles, such as meal prep alternatives for people with busy schedules. 

The videos can include meal planning and preparation tips and guides for specific dietary needs like keto, vegetarian, and vegan options. 

Your clients’ videos can also highlight various food nutritional profiles, including the perks of adding them to a balanced diet. 

Another thing your clients can highlight are budget-friendly healthy options. Your clients’ content can showcase affordable ways to maintain nutritious diets. 

Your clients can even do love cooking events to share new healthy recipes. The possibilities are endless.

YouTube channel ideas for finance

19. Personal Finance 101

Help viewers learn how to manage their finances with your clients’ videos. 

The content can include personal finance basics, such as saving, budgeting, and establishing an emergency fund. 

Make your clients’ videos easy to digest by breaking down financial concepts into simpler, bite-sized pieces.

Your clients can also vary their videos based on various financial literacy levels or create a series to walk viewers through their personal finance journey. 

20. Passive income and side hustle tips

Provide helpful ups and ideas for viewers to earn on the side. 

For instance, your client’s videos can feature ways to help viewers generate passive income effectively.  

Other awesome content ideas can include:

• Mastering affiliate marketing. Create videos where your clients share tips to pick the most profitable affiliate marketing niches and products best for them, including strategies to get those affiliate commissions to come in. 
• Top platforms and apps for affiliate marketing. Your clients can review and recommend the best passive income-generating platforms and apps in their videos. They can cover survey websites, cashback apps, specific affiliate programs from brands, and more. 
• Common side hustle challenges. Discuss the common pitfalls and challenges of someone who works hard for the (side hustle) money. Your clients can document their personal experiences with various passive income strategies and programs. They can also take on new projects monthly and document the lessons learned, results, and insights for audiences to see and learn from. 

21.  Financial success stories

Success stories are always crowd-pleasers in whatever industry, including finance. 

These content types can spark the audiences’ emotions and show them that they too can succeed in their financial journeys and projects. 

For example, your clients can share their personal finance success and interviews with others who achieved the same.

Your clients’ YouTube content can include success stories of people who gained financial independence, built their wealth, or paid off their debt. 

Other content your clients can include in their finance-focused YouTube channels are:

• Frugal living success stories. Your clients can share interviews with people who embraced living on a budget and how it has helped them succeed and grow financially. Include cost-saving tips, budgeting mistakes to watch out for, and the pros and cons of living a frugal life. 
• Career changes that led to financial success. Sharing interviews with people who switched careers (or made a few changes) that resulted in financial success. Your clients can include Q&As on skills development, specific challenges, and strategic tactics that contributed to and led to success. 
• Learn from the experts. Post video interviews with authors, influencers, and experts in the finance industry. Your clients can pick the interviewees’ brains about their practical tips, books, and strategies for financial success and growth.  

YouTube channel ideas for education

22. Science experiments

Make your client’s YT channel interesting and fun for Science enthusiasts and general audiences with educational and entertaining Science experiment videos. 

Include YouTube content such as:

• Kitchen Science videos. Share videos that your client’s target audience can easily follow and replicate safely in their kitchens using everyday items. For example, your clients’ videos can include experiments related to simple chemical reactions (baking soda and vinegar) and heat and the properties of various ingredients.   
• Sound and acoustics explorations. Uncover the science of sound through videos showing experiments on frequency, vibrations, and pitch. For example, your client’s video can highlight the relationship between the length of a vibrating column of air and the pitch of the sound by creating a straw pan flute. 
• Foraging for food videos. Share the joys of turning plants viewers can find in their backyards into tasty treats. Your client’s videos can also include practical, life-saving tips to differentiate edible plants from potentially toxic ones. 

23. Mastering Mathematics

Create videos that make Mathematics more interesting (and less likely to make grown men cry). 

Your client’s videos can break down complex math concepts into bite-sized, easy-to-understand lessons. 

The videos can include tips and tricks and shortcuts for solving math problems.

Throw in some humor and creative elements to make your client’s videos educational and entertaining. 

You can also include short, fun games or quizzes to make your client’s content interactive and engaging. 

24. Language lessons

Skip the boring language lessons and make the learning experience exciting and effective for your clients’ viewers. 

Create a YouTube channel filled with content that helps viewers learn new languages without dozing off. 

Your client’s language learning channel can include the following:

•  Daily vocabulary boosters. Keep the lessons and engagement going with daily videos that introduce new words. The videos can share definitions and pronunciation and sample sentences, including graphics and visual elements. 
• Quick grammar lessons. Learning a new language’s grammatical rules can be tricky. Make learning grammar easier for your client’s viewers by breaking down crucial grammar rules into concise, easy-to-understand formats. Weave in visual elements to drive the message home. 
• Interactive conversation exercises. One of the best ways to learn a new language is through application. Your clients can create videos simulating everyday convos with role-playing scenarios to help viewers apply what they learned. Interactive simulations also help viewers understand the various contexts to use words properly. Remember to include subtitles to help learners follow along. 

YouTube channel ideas for the pet industry

25. Pet training and obedience videos

If your clients are certified pet trainers, they can create training session videos for basic obedience and tricks.  

Your client’s YouTube channel content can focus on:

• Puppy training 101. Your client can share a video series on puppy training basics. The content can cover topics such as crate and potty training, housebreaking, and socialization. Don’t forget to include those cute, irresistible puppy thumbnails and clips that viewers can’t help but click and watch. 
• Guest trainer sessions. Your clients can collaborate with professional pet trainers and feature them in their YouTube videos. It’s a great way to pack more value into your client’s content while sharing valuable information from experts. 
• Real-life training sessions. Document actual pet training sessions with trainers or owners. Your clients can highlight the challenges, wins, and progress throughout these training sessions. 

26. Ask the veterinarian videos

Share expert advice by creating videos about veterinarians answering common questions on pet care and health. 

Your client’s Ask the Vet video series can focus on:

• Busting common pet health myths. Create videos where veterinarians debunk common myths and misinformation about pet health, including vaccinations, general care, and nutrition. 
• Emergency first aid tips. Ask veterinarians to share expert advice through videos on basic first aid for common pet emergencies such as choking and accidental ingestion of toxic substances. The content can include what to watch out for and keep away from pets, including when to rush pets to the emergency vet clinic. 
• Vaccination FAQs. Veterinarians can discuss the common misconceptions about vaccinating pets in your client’s videos. They can cover the importance of getting regular and necessary vaccinations, including the potential side effects. 

27. Pet travel know-hows

Lots of people want to travel with their pets, but they don’t always know what to do or where to start. 

This is where your client’s videos on pet travel tips come in. 

Share YT videos sharing practical and essential tips when traveling with beloved fur babies, including the following:

• Pre-trip preparation checklist. Create videos listing the top things your client’s viewers must prepare before traveling with their pets. Your clients can share the required vaccinations, documentation, and health checks to ensure pets are in good condition to travel.  
• Finding pet-friendly establishments. Share tips on finding hotels, restaurants, and other establishments that allow pets. For instance, your client can discuss the top pet-friendly coffee shops in downtown L.A. in their videos. They can also share specific amenities to look for to keep pets safe and comfortable during their stay. 
• Pet travel kit must-haves. Traveling can be stressful for pets, especially for first-timers. Your clients can share their foolproof checklist for a complete pet travel kit, including water, medication, food, and other necessities. Your clients can also share stress-reduction techniques to help keep pets calm and safe during travel. 

YouTube channel ideas for the food industry

28. Food challenge and review

Many people like a good challenge. 

Throw food into the mix, and you have a winning combo of YouTube content. 

Your clients can create food challenge videos such as:

• Spicy food challenge. Your client can test their tolerance for spicy foods from various parts of the world. They can do the challenge with friends, family, or random people in public and rate each food’s spiciness level. 
• Blindfolded taste test. Take taste testing to the next level by wearing blindfolds while tasting various dishes. Your client’s blindfolded taste-testing videos can include guessing which countries the dishes come from or rating the food based on taste, uniqueness, and texture. 
• Food comparison based on price. Your clients can try the same food (or food with similar ingredients) at various price points and compare them based on their affordability, quality, and taste. 

29. Cooking with alternative ingredients

Certain ingredients are not always affordable or easy to come by, depending on where you are. 

People with dietary restrictions, sensitivities, and allergies can also prefer to substitute some ingredients. 

Your clients can help solve this problem by sharing recipes to make dishes and meals using alternative ingredients. 

Alternative cooking YT videos can include:

• Allergen-free meals. Share recipes best for families with various food sensitivities and allergies. Your client can offer substitutions for ingredients that commonly cause allergies without compromising the taste. 
• Gluten-free cooking. Create videos showing quick recipes to make gluten-free meals. Your clients can explore common alternatives to grains, pasta, and flour options. 
• Adapting traditional recipes into modern cooking. Spice up classic recipes (like Grandma’s chicken pot pie) and modify them using alternative ingredients. Your clients can cook the dishes using the original and modified recipes and compare them in their videos.  

30. Street food adventures

Almost every country and culture has some form of street food. 

Your clients can make a YT video series out of this by exploring the local street food scenes in various states and cities. 

The videos can include street food recommendations and reviews for viewers.

For example, your client can share hidden street food gems that are popular among the locals and share their own experiences and suggestions with viewers. 

Your clients can also document their food adventures during street food events and festivals across various places. 

While the highlight is the food, your clients can also capture the vibrant atmosphere and interactions with other food enthusiasts in their videos. 

It’s an excellent way to make your client’s videos more relatable and engaging for viewers.  

YouTube channel ideas for the movie industry

31. Movie quizzes and trivia

Get movie buffs excited by creating YouTube videos on movie trivia and quizzes, including the following content:

• Guess the movie scene. Your clients can share videos containing screenshots or short clips from a particular movie scene and ask viewers to guess the film it’s from. The video can include clues or hints and a timer. 
• Movie trivia. Make your client’s YT channel as fun as a family game night. Create videos showing themed movie quizzes (Oscar-winning movies, Superhero films, etc.) and include various difficulty levels to make the content more exciting. 
• Movie quotes challenge. Post videos that show famous quotes from movies and ask viewers to name the film they’re from. Your clients can create categories or provide clues to encourage viewers to play along. 
• Hidden references and easter eggs. Many filmmakers love to hide easter eggs and symbolism in their films. Your clients can make content out of this by sharing trivia on references in specific films. Their videos can also explore how filmmakers weave in pop culture references or nods to cinematic masterpieces in their movies. 

32. Spoiler-free movie reviews

You know how you want to know if a newly released film is good before watching it (and without getting spoilers)?

A lot of people likely want the same thing. 

Your clients can help address this need by creating YouTube videos that review and discuss recently released films without spoiling anything. 

Instead of giving away major plot points and twists, your clients YT videos can give quick overviews and general recommendations about the movies. 

The videos can include:

• Initial thoughts and reactions after watching the movie, including your client’s overall feelings about the film without going into the specific plot details. 
• General comparisons with similar movies or films with the same director. 
• Reviews of the actors’ performance and any standout characters in the films. 
• Commentaries on the visual aspects of the film, such as the special effects and cinematography. 

33. All about movie soundtracks

Your clients can cater to film and music enthusiasts by creating YouTube videos on movie soundtracks, including the following:

• Composer spotlights. Your clients can dedicate YouTube video episodes to specific film composers such as Hans Zimmer (Dunkirk and Interstellar) and John Powell (the Bourne film series and the How to Train Your Dragon film series). The videos can explore these famous composers’ signature styles, careers, and notable soundtracks. 
• Iconic movie theme analysis. Your clients can do a deep dive into epic movie themes, such as the James Bond and Star Wars themes. The videos can focus on the cultural impact of these famous movie themes and what made them iconic. 

• Cinematic music through the years. Your clients’ videos can highlight the history of music in movies over time. They can discuss how cinematic music evolved from the silent film era, where piano accompaniment was the standard, to the contemporary film scores of modern movies. 

Whatever your clients’ industry or focus, their channels will likely succeed when they give viewers valuable, original, and engaging content.

Also, their channels should follow YouTube’s Community Guidelines to ensure that their content is above board.

Streamline your YouTube video publishing 

Creating a YouTube channel is relatively easy—managing and publishing content is, especially when handling multiple clients.

The good news is that Vista Social’s features let you plan, manage, and publish your clients’ social media profiles and content efficiently.

It can simplify your SMM tasks—from letting you schedule content in bulk to automatically setting the correct YouTube Shorts thumbnail size.

The platform’s YouTube management tools for business allow you to:

• Schedule your clients’ YouTube videos for auto-publishing on their channels, saving you time and effort. You can also schedule your clients’ posts for bulk publishing.

• Publish content at optimal times with the platform’s optimization algorithms. You’ll get suggested publishing times and dates, such as the best time to post on YouTube Shorts.

• Develop and stay on top of your clients’ scheduled posts and drafts easily with a collaborative content calendar.

• Manage your clients’ YouTube channel subscribers and comments seamlessly with a centralized social inbox.

Vista Social offers more features, including an AI-powered hashtag and captions generator, approval workflows, and URL tracking for search traffic monitoring.   

Common questions about choosing from YouTube channel ideas

1. How do you pick the right YouTube channel name?

Here are some quick tips to nail your client’s YouTube channel name:

• Keep it simple yet professional
• Make the name memorable
• Consider the target audience
• Include powerful keywords
• Use the brand’s name

2. How much can you earn on YouTube for every thousand views?

YouTube pays an average rate of one to two dollars per 1,000 views, which can vary depending on many factors. 

3. Can you trademark YouTube names?

Yes.

YouTube channels are considered entertainment services and protected by trademarks. You can trademark a YouTube channel logo, slogan, or name to promote the channel.

Turn YouTube channel ideas into reality

Help your clients jumpstart their YouTube success by choosing from the YouTube channel ideas shared in this guide.

Don’t downplay the ideation stage of your YouTube journey.

Be meticulous about which YouTube channel direction to pursue since it has long-lasting implications for your YouTube initiatives.

Also, remember to streamline your social media management and YouTube content publishing for clients with Vista Social.

Create a Vista Social account now to harness the power of a modern and sophisticated SMM platform for busy social media managers.