You can’t downplay the importance of influencer marketing.
It is arguably one of the most effective strategies brands can use to promote their content, products, and services on Instagram.
In fact, 60 percent of marketers reported that influencer marketing content performed better than brand-created content.
The statistics highlight the effectiveness of influencer marketing.
The best part is, running a successful influencer marketing campaign on Instagram isn’t rocket science. If you use the right IG tools, implement reliable influencer marketing strategies, and be consistent, you are bound to see meaningful results out of your Instagram influencer marketing efforts.
If you’re still on the fence about working with Instagram influencers, read this guide to learn about the importance of influencer marketing on Instagram and how it can level up your social media marketing campaigns.
From a 30,000 feet perspective, influencer marketing is where brands leverage product mentions and endorsements from influencers.
Influencers are individuals with a dedicated and often sizable social following and are viewed as experts in their industries or niche.
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So what makes influencer marketing effective and important for modern marketers and brands?
Essentially, influencer marketing works because of the high level of trust that influencers have already established with their followers.
Plus, influencer recommendations can serve as a form of social proof for your potential customers.
Influencer marketing is also crucial for your social media marketing efforts because:
That said, influencers who share their opinion about your brand can be seen as legitimate testimonials. It can support your credibility and strengthen your brand reputation.
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Influencer marketing shows no sign of slowing down anytime soon as global users grow and social media platform functionalities and features rapidly become more advanced.
TL;DR: Social media will continue to draw more audiences, increasing brand awareness and engagement opportunities for the future of influencer marketing.
Influencer marketing will keep brands and digital content creators connected to drive genuine conversations around a product or brand message.
For instance, influencer networks can prompt brands and companies to work with groups of influencers according to whom they associate.
The goal is to create power centers of influence for each specific industry or niche. You can establish an interconnected network of influencers you can easily tap into for your marketing strategies.
Along with emerging influencer networks is the need for reliable platforms to manage content publishing across multiple platforms.
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Vista Social is one such solution.
The platform provides sophisticated, easy-to-use SMM management features you need, but for a fraction of the cost compared to other similar tools.
Besides Facebook, Twitter, and Instagram, Vista Social accommodates a larger network of platforms, including Reddit, YouTube, Pinterest, TrustPilot, Yelp, and more.
Connect all your profiles and organize everything seamlessly.
You can add entities and team members and set user permissions to specific profiles to control allowed actions for particular clients (if you’re an agency).
Vista Social provides easy-to-use, more modern features — from scheduling your social media content posting to comprehensive reporting.
You’ll have more control over your SMM workflows and tasks. The platform has no limiter in users and is far more affordable than other SMM platforms.
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Below are quick tips to help busy marketing managers run successful influencer marketing campaigns.
Identify your influencer marketing objectives — whether you want to engage new customers, improve your brand’s reputation, drive awareness, or grow your sales.
Having a clear set of goals helps you map out your strategies, determine your Key Performance Indicators (KPIs) to measure your performance, and align your overall marketing objectives, etc.
Your goals also help you plan the tools and resources you need. For example, opting for Vista Social, a cost-efficient SMM platform ensures you invest in a tool that will support your IG influencer marketing efforts.
Vista Social lets you connect your IG profile (and multiple profiles) easily and schedule, queue, and even automate posting your content.
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Determine the estimated amount you’re willing to invest in your influencer marketing campaigns.
Doing so can save you the headache later of figuring out the appropriate rates and establishing a fair contract when negotiating with potential influencers.
Look at historical data on your previous influencer marketing campaigns on Instagram to predict your expected Return on Investment (ROI).
If you’re a first-timer, consider building your influencer marketing program gradually and determine the most profitable approaches before expanding your campaigns.
Measuring your influencer marketing campaigns’ performance is critical to assess whether they’re performing well or not.
You’ll get the data and insights to guide your decisions and make adjustments when necessary.
Invest in analytics tools to analyze your influencer marketing performance.
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Some tools such as Vista Social’s all-in-one platform offers cost-efficient access to robust reporting and analytics features on top of the essential SMM management functionalities.
Tracking and measuring your KPIs can also tell you whether you meet your targets and get your expected returns.
While running successful local influencer marketing campaigns involves many factors and dynamic parts, you can set your efforts for success with the following tips.
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Supercharge your influencer marketing efforts with the help of Vista Social.
The platform is jam-packed with features that brands need to run successful influencer marketing campaigns on Instagram, among other social media platforms.
Sign up for a free Vista Social account today.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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